Elisabeth Cardin

Vice President – Marketing / Sales Planning & Operations

Professional Overview
Elisabeth Cardin is an experienced marketing and sales operations professional with a strong track record of driving strategic initiatives and operational excellence. As the Vice President of Marketing / Sales Planning & Operations at Yellow Pages / Pages Jaunes - Canada, she oversees the company's marketing efforts and sales planning and operations functions, contributing to the organization's continued growth and success.

Experience Summary

Current Role
In her current role as Vice President - Marketing / Sales Planning & Operations, Elisabeth is responsible for developing and executing the company's marketing strategy, optimizing sales planning and operations, and driving cross-functional collaboration. She has been instrumental in streamlining processes, improving efficiency, and enhancing the overall customer experience.

Career Progression
Prior to her current position, Elisabeth served as the Vice President - Sales Planning & Operations at Yellow Pages / Pages Jaunes - Canada, where she led the company's sales planning and operations functions. Before that, she held the role of Director - Sales Operations & Efficiency, where she successfully implemented initiatives to enhance sales productivity and operational effectiveness.

Earlier in her career, Elisabeth gained valuable experience as an Analyst at Intégrale MBD, where she leveraged her analytical skills to support strategic decision-making. Additionally, she has held a brief academic role as a Chargé de cours at HEC Montréal, demonstrating her versatility and commitment to knowledge-sharing.

Academic Background
Elisabeth holds a robust educational background, with a focus on business and management. Her academic achievements include relevant specializations that have equipped her with the necessary skills to excel in her professional endeavors.

Areas of Expertise

• Marketing strategy and execution

• Sales planning and operations optimization

• Cross-functional collaboration and stakeholder management

• Process improvement and operational efficiency

• Data-driven decision-making and analytics

Professional Impact
Throughout her career, Elisabeth has demonstrated a strong commitment to driving positive change and delivering measurable results. She has spearheaded initiatives that have enhanced the company's marketing efforts, streamlined sales planning and operations, and ultimately contributed to the organization's growth and profitability.

Conclusion
Elisabeth Cardin's extensive experience, strategic mindset, and operational expertise make her a valuable asset to Yellow Pages / Pages Jaunes - Canada. Her ability to navigate complex challenges, foster cross-functional alignment, and deliver tangible outcomes positions her as a respected leader in the marketing and sales operations domains.