Elise Bartlett

VP, Head of Marketing

Professional Overview
Elise Bartlett is an experienced marketing executive with a proven track record of driving growth and innovation for leading consumer brands. As the VP, Head of Marketing at Surly Brewing Co., she leverages her expertise in digital marketing, social media, and event planning to elevate the company's brand presence and engage its loyal customer base.

Experience Summary

Current Role
In her current role at Surly Brewing Co., Elise is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all aspects of the marketing function, including branding, advertising, content creation, and event management. Under her leadership, Surly has seen a significant increase in brand awareness and customer engagement, contributing to the company's ongoing success.

Career Progression
Prior to her current position, Elise co-founded Frame, a fractional CMO consultancy, where she provided strategic marketing guidance to a diverse portfolio of clients. She also held several high-profile roles at Life Time Inc., including Director of Marketing for the company's athletic events division and Director of Social Media, where she drove innovative digital strategies to enhance the brand's online presence and customer interactions.

Elise's early career includes leadership positions at GrapeStory, VaynerMedia, and OLSON, where she honed her skills in digital marketing, social media management, and event planning. She also founded her own e-commerce business, Belletique, LLC, demonstrating her entrepreneurial spirit and ability to build successful brands.

Academic Background
Elise holds a Bachelor of Arts degree in Marketing from the University of Minnesota, where she graduated with honors.

Areas of Expertise

• Digital marketing and social media strategy

• Brand development and positioning

• Event planning and experiential marketing

• Omnichannel customer engagement

• Data-driven marketing analytics and optimization

Professional Impact
Throughout her career, Elise has spearheaded numerous successful marketing campaigns that have driven measurable results for her clients and employers. At Life Time Inc., she led the development of a comprehensive social media strategy that increased the company's online following by over 50% and generated significant engagement across multiple platforms.

As the co-founder of Frame, Elise leveraged her deep industry expertise to provide strategic marketing guidance to a diverse range of clients, helping them to achieve their growth objectives and enhance their brand visibility.

Conclusion
Elise Bartlett is a dynamic and innovative marketing leader who has consistently demonstrated her ability to elevate brands and drive business success. With her extensive experience, strategic mindset, and proven track record of results, she is well-positioned to continue making a significant impact in her role at Surly Brewing Co. and beyond.