Elissa Smitten, Manager, Communications

Professional Overview

Elissa Smitten is an accomplished communications professional with over a decade of experience in the financial services industry. As the Manager of Communications at BMO Financial Group, she is responsible for developing and implementing strategic communication plans that enhance the organization's brand and engage its diverse stakeholders.

Experience Summary

Current Role

As the Manager of Communications at BMO Financial Group, Elissa oversees the development and execution of comprehensive communication strategies across various channels, including internal and external platforms. She collaborates closely with cross-functional teams to ensure consistent messaging that aligns with the company's strategic objectives. Elissa's strong analytical skills and data-driven approach have enabled her to measure the impact of communication initiatives and continuously optimize the organization's outreach efforts.

Career Progression

Prior to her current role, Elissa held various communication-focused positions within Meridian Credit Union. As the Senior Communications Advisor, she played a pivotal role in shaping the organization's public profile, managing media relations, and spearheading internal communication campaigns. Elissa's ability to adapt to changing industry dynamics and her commitment to professional development have been instrumental in her career progression.

Academic Background

Elissa holds a Bachelor of Arts degree in Communications from the University of Toronto, where she demonstrated academic excellence and a passion for the field.

Areas of Expertise

• Strategic communication planning and execution

• Brand management and reputation enhancement

• Internal communication and employee engagement

• Media relations and crisis communications

• Data analysis and performance optimization

• Team leadership and cross-functional collaboration

Professional Impact

Throughout her career, Elissa has contributed to the success of her organizations by designing and implementing impactful communication strategies. At Meridian Credit Union, she played a key role in raising brand awareness and driving customer engagement through innovative digital campaigns, resulting in a 20% increase in social media following. At BMO Financial Group, Elissa's data-driven approach has enabled her to measure the effectiveness of communication initiatives and make informed decisions to enhance the organization's outreach.

Conclusion

With her proven track record, strategic mindset, and strong communication skills, Elissa Smitten is poised to continue making a meaningful impact in the financial services industry. As she progresses in her career, she remains committed to leveraging her expertise to support the growth and success of the organizations she serves.