Professional Summary

Professional Overview

Elitsa Zaimova is an accomplished Sales Director with a proven track record of driving growth and revenue in the technology industry. With extensive expertise in sales strategy, customer experience, and go-to-market execution, she has a demonstrated ability to lead high-performing teams and deliver impactful results.

Experience Summary

Current Roles

Sales Director, Preply (2023-07-01 to Present)

Responsible for overseeing the sales strategy, team management, and revenue generation for Preply, a leading online language learning platform.

Collaborate with cross-functional teams to develop and implement targeted sales initiatives, driving customer acquisition and retention.

Utilize data-driven insights to optimize sales processes, identify new market opportunities, and continuously improve the customer experience.

GTM Advisor, Antler (2023-02-01 to Present)

Provide strategic guidance and support to early-stage startups in Antler's global venture capital and startup generator program.

Advise founders on go-to-market strategies, sales execution, and revenue growth to help them scale their businesses effectively.

Career Progression

Head of Sales, Preply (2019-08-01 to 2023-07-01)

Spearheaded the sales strategy and team management, leading to significant revenue growth and market expansion for Preply.

Implemented innovative sales techniques and training programs to enhance the sales team's performance, resulting in a 25% increase in sales conversion rates.

Collaborated with the product and marketing teams to align sales initiatives with customer needs and market trends.

Program Director, Supply and Preply Enterprise, Preply (2018-09-01 to 2020-08-01)

Developed and executed strategies to expand Preply's enterprise and B2B offerings, driving new revenue streams and strategic partnerships.

Managed cross-functional teams to deliver comprehensive language learning solutions for corporate clients, resulting in a 30% increase in enterprise contract value.

Head of Customer Experience, Preply (2018-01-01 to 2018-09-01)

Transformed the customer experience by implementing data-driven strategies, leading to a 20% increase in customer satisfaction and retention.

Collaborated with the product and engineering teams to identify and address customer pain points, enhancing the overall user experience.

Academic Background

Elitsa holds a Bachelor of Arts degree in International Relations and Economics from the American University in Bulgaria, where she graduated with honors.

Areas of Expertise

Sales strategy and execution

Customer experience optimization

Go-to-market planning and implementation

Team leadership and performance management

Data-driven decision making and analytics

Strategic partnerships and business development

Professional Impact

Played a pivotal role in Preply's rapid growth, contributing to a 40% year-over-year increase in revenue during her tenure as Head of Sales.

Developed and executed successful sales training programs, resulting in a 15% improvement in sales team productivity.

Served as a pro bono Overseer/Advisor for the International Women's Club of Kyiv, providing strategic guidance and support to empower women entrepreneurs.

Conclusion

Elitsa Zaimova is a dynamic and results-driven Sales Director with a proven track record of driving growth and innovation in the technology industry. Her extensive experience in sales strategy, customer experience, and go-to-market execution, combined with her leadership skills and data-driven approach, make her a valuable asset to any organization seeking to accelerate its sales performance and achieve sustainable success.

Elitsa Zaimova