Eliza Philpott - Senior Digital Designer
Professional Overview
Eliza Philpott is a seasoned Senior Digital Designer with over a decade of experience creating innovative and impactful digital experiences. Adept at bridging the gap between design and technology, she excels at delivering visually stunning and functionally robust solutions across a diverse range of industries, including fashion, beauty, and consumer goods.
Experience Summary
Current Role
As the Senior Digital Designer at CAROLINE CONSTAS, Eliza oversees the development and implementation of the brand's digital assets, including website, social media, and e-commerce platforms. She collaborates closely with cross-functional teams to conceptualize and execute cohesive digital strategies that enhance brand visibility, drive user engagement, and ultimately, increase conversions.
Career Progression
Prior to her current role, Eliza held positions as a Freelance Digital Art Director, Art Director for Design & Experience at The Dojo Upstate, and Digital Designer at rag & bone. Her diverse experience has enabled her to develop a well-rounded skill set, honing her expertise in digital design, art direction, and project management.
Throughout her career, Eliza has demonstrated a keen eye for design, a deep understanding of user behavior, and a passion for pushing the boundaries of digital innovation. Her work has been recognized with industry awards and accolades, showcasing her ability to create visually stunning and impactful digital experiences that resonate with target audiences.
Academic Background
Eliza holds a Bachelor of Fine Arts in Graphic Design from the Parsons School of Design, where she graduated with distinction, showcasing her exceptional academic achievements and dedication to her craft.
Areas of Expertise
- Digital design and interactive user experiences
- Art direction and brand development
- User experience (UX) and user interface (UI) design
- Responsive web design and mobile-first strategies
- Proficiency in Adobe Creative Suite and design-centric software
- Effective project management and cross-functional collaboration
Professional Impact
During her tenure at rag & bone, Eliza spearheaded the redesign of the brand's e-commerce platform, resulting in a 25% increase in online sales. At The Dojo Upstate, she led the development of a comprehensive digital strategy that elevated the brand's online presence and engagement, contributing to a 35% growth in social media following.
Conclusion
Eliza Philpott's extensive experience, creative excellence, and strategic vision position her as a highly sought-after Senior Digital Designer. With a proven track record of delivering innovative and impactful digital solutions, she is poised to continue making significant contributions to the success of her clients and the growth of their respective brands.
