Elizabeth Campbell
SVP Brand Experience, Publicis Collective
Professional Overview
Elizabeth Campbell is an accomplished marketing and brand strategy executive with over a decade of experience driving innovative, data-driven campaigns that elevate brand visibility and engagement. As the SVP of Brand Experience at Publicis Collective, she leads a talented team in crafting exceptional omnichannel brand experiences that deliver measurable business impact for global clients.
Experience Summary
Current Role
As SVP of Brand Experience at Publicis Collective, Elizabeth is responsible for overseeing the conceptualization and execution of transformative brand initiatives that amplify client narratives and deepen customer connections. She leverages her expertise in consumer insights, digital marketing, and campaign strategy to devise integrated solutions that optimize brand performance across touchpoints. Under her leadership, the brand experience team has delivered award-winning campaigns that have driven significant increases in brand awareness, customer acquisition, and revenue growth for leading consumer brands.
Career Progression
Prior to her current role, Elizabeth held progressive leadership positions at Carat, where she spearheaded the planning and implementation of highly effective media strategies. As VP Director of Planning, she led cross-functional teams in developing integrated marketing plans that aligned with client objectives and exceeded key performance indicators. Earlier in her career, Elizabeth gained valuable experience in media planning and advertising at Starcom MediaVest Group and the American Advertising Federation, respectively.
Academic Background
Elizabeth holds a Bachelor of Arts degree in Advertising and Public Relations from Michigan State University, where she graduated with distinction and was recognized for her outstanding academic achievements.
Areas of Expertise
- Brand strategy and positioning
- Omnichannel marketing campaign development
- Consumer insights and market analysis
- Digital marketing and social media optimization
- Integrated media planning and execution
- Creative direction and content curation
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Elizabeth has consistently demonstrated her ability to drive transformative change and deliver exceptional results for her clients. Notable achievements include:
- Spearheading a comprehensive rebrand that increased brand awareness by 27% and drove a 19% lift in customer acquisition for a leading consumer electronics company
- Developing a data-driven, multi-channel marketing strategy that helped a major retail client achieve a 15% increase in online sales and a 12% growth in overall revenue
- Leading the creation of an award-winning social media campaign that garnered over 2.5 million engagements and a 35% increase in brand sentiment for a global fashion brand
Conclusion
With her exceptional track record of success, Elizabeth Campbell is poised to continue her trajectory as a visionary brand strategist and marketing leader. Driven by a passion for delivering innovative, customer-centric solutions, she is committed to helping global brands navigate the evolving digital landscape and unlock new avenues for growth and market leadership.
