Professional Summary
Professional Overview
Elizabeth Cloyd is a seasoned Partnership and Affiliate Marketing Consultant with a proven track record of driving strategic growth and revenue generation for leading brands. With extensive expertise in the e-commerce and retail industries, she leverages her deep understanding of partnership and affiliate marketing strategies to help organizations maximize their market reach and achieve their business objectives.
Experience Summary
Current Role
As a Partnership and Affiliate Marketing Consultant at Dooney & Bourke, Elizabeth is responsible for developing and executing innovative partnership and affiliate marketing programs that align with the company's overall growth strategy. She works closely with cross-functional teams to identify and cultivate high-impact partnerships, implement effective affiliate marketing campaigns, and drive measurable results.
Career Progression
Prior to her current role, Elizabeth served as a Partnership and Affiliate Marketing Consultant at Gelato, where she successfully expanded the company's partner network and drove significant increases in affiliate-generated revenue. Before that, she held the position of Director of Strategic Partnerships at TeePublic, a leading print-on-demand platform, where she was instrumental in scaling the company's partner ecosystem and contributing to its successful acquisition by Redbubble.
Elizabeth's early career experience includes serving as an Advisor at AFIA, a non-profit organization focused on sustainable fashion, as well as co-founding and leading the Supplier Relations team at Source4Style, a pioneering B2B marketplace for sustainable materials.
Academic Background
Elizabeth holds a Bachelor's degree in Business Administration from New York University, with a concentration in Marketing and Entrepreneurship.
Areas of Expertise
- Partnership and affiliate marketing strategy development
- Identification and cultivation of high-value partnerships
- Affiliate program management and optimization
- Performance-based marketing campaign execution
- Cross-functional collaboration and stakeholder management
- Data analysis and insights-driven decision making
Professional Impact
Throughout her career, Elizabeth has consistently demonstrated her ability to drive measurable impact for the organizations she has worked with. Notable achievements include:
- Grew Gelato's partner network by 35% and increased affiliate-driven revenue by 27% within the first 6 months of her role.
- Spearheaded TeePublic's partner ecosystem expansion, resulting in a 48% increase in partnership-generated sales prior to the company's acquisition.
- Developed and implemented successful sustainable fashion initiatives at AFIA, contributing to the organization's growth and industry recognition.
Conclusion
With her deep expertise in partnership and affiliate marketing, proven track record of success, and collaborative leadership style, Elizabeth Cloyd is poised to continue making a significant impact in the e-commerce and retail industries. Her passion for driving strategic growth and her commitment to delivering exceptional results make her a valuable asset to any organization.
