Elizabeth Guzman Pucheta
Seasoned Field Marketing Manager with over 15 years of experience driving strategic marketing initiatives across LATAM for leading technology companies.
Professional Overview
Elizabeth Guzman Pucheta is a results-oriented Field Marketing Manager with a strong track record of developing and executing successful marketing campaigns that drive brand awareness, lead generation, and revenue growth. She has a deep understanding of the LATAM market and a proven ability to collaborate cross-functionally to deliver innovative marketing solutions that align with business objectives.
Experience Summary
Current Role
As the Field Marketing Manager - LATAM at Blue Yonder, Elizabeth is responsible for planning, implementing, and managing marketing strategies and campaigns to support the company's growth initiatives in the Latin American region. She works closely with the regional sales team to develop targeted marketing programs that effectively engage and convert key accounts, while also fostering strong relationships with channel partners and distributors.
Career Progression
Prior to joining Blue Yonder, Elizabeth served as the Marketing Manager at TrustDimension, where she played a pivotal role in expanding the company's market presence and driving revenue growth in the LATAM region. Before that, she held various marketing and communications leadership roles at Ikusi LATAM, where she spearheaded the development and implementation of comprehensive marketing strategies that positioned the company as a leading provider of technology solutions in the region.
Academic Background
Elizabeth holds a Bachelor's degree in Business Administration from the Monterrey Institute of Technology and Higher Education (ITESM), with a specialization in Marketing. She has also completed various professional development courses in digital marketing, strategic planning, and leadership.
Areas of Expertise
- Strategic marketing planning and execution
- Campaign management and lead generation
- Channel partner and distributor management
- Brand positioning and reputation management
- Digital marketing and content creation
- Cross-functional collaboration and stakeholder management
Professional Impact
During her tenure at Ikusi LATAM, Elizabeth spearheaded the development and implementation of a comprehensive rebranding initiative that resulted in a 25% increase in brand recognition and a 20% boost in customer acquisition. At TrustDimension, she led the launch of a targeted digital marketing campaign that generated a 30% increase in qualified leads and a 15% growth in revenue.
Conclusion
With her extensive experience, strategic mindset, and strong leadership skills, Elizabeth Guzman Pucheta is a valuable asset in driving the success of Blue Yonder's marketing initiatives in the LATAM region. Her deep understanding of the market, coupled with her ability to develop and execute effective marketing strategies, makes her a key contributor to the company's growth and expansion in Latin America.
