Elizabeth Keefer

Director of Performance Marketing

Professional Overview

Elizabeth Keefer is a seasoned marketing professional with a proven track record of driving growth and performance optimization for leading brands. As the Director of Performance Marketing at NAADAM, she oversees the company's digital marketing strategy, with a focus on enhancing customer acquisition, retention, and revenue generation through data-driven campaigns.

Experience Summary

Current Role

As the Director of Performance Marketing at NAADAM, Elizabeth is responsible for developing and executing comprehensive performance marketing strategies to support the company's ambitious growth objectives. She leads a team of digital marketing specialists in optimizing paid search, social media, display advertising, and other performance-based channels to deliver exceptional return on investment. Elizabeth's data-driven approach and ability to translate insights into effective campaigns have made her a valuable asset to the organization.

Career Progression

Prior to her current role, Elizabeth served as the Director of Growth, North America at Winclap, where she spearheaded the company's expansion into the North American market and drove significant revenue growth through innovative digital marketing initiatives. Before that, she held the position of Associate Director, Paid Media at Tinuiti, where she honed her expertise in performance marketing, leading high-performing campaigns across various platforms.

Elizabeth's early career experience includes roles as a Yoga Teacher at Yoga Alliance, where she developed her passion for wellness and work-life balance, as well as internships at the Philadelphia Flyers, University of Delaware, and Philadelphia magazine, where she gained invaluable experience in marketing, graphic design, and social media.

Academic Background

Elizabeth holds a Bachelor's degree in Marketing from the University of Delaware, where she graduated with distinction and was actively involved in various student organizations, including the Marketing Club and the Entrepreneurship Club.

Areas of Expertise

Performance marketing strategy and execution

Paid media optimization (search, social, display)

Customer acquisition and retention

Data analysis and campaign measurement

Cross-functional collaboration and team leadership

Wellness and work-life balance

Professional Impact

During her tenure at NAADAM, Elizabeth has overseen the implementation of a comprehensive performance marketing strategy that has driven significant growth in customer acquisition, revenue, and profitability. Her innovative approach to campaign optimization and data-driven decision-making has led to a 32% increase in return on ad spend (ROAS) and a 15% improvement in customer lifetime value (CLV).

Elizabeth's industry contributions extend beyond her role at NAADAM, as she serves as a Mentor at She Runs It, a non-profit organization dedicated to empowering women in the marketing and advertising industries.

Conclusion

With her deep expertise in performance marketing, data-driven decision-making, and a passion for driving growth, Elizabeth Keefer is poised to continue making a significant impact in the marketing industry. Her proven track record of success, coupled with her commitment to professional development and industry involvement, make her a valuable asset to any organization.