Elizabeth Keenan

Digital Marketing Professional | Content Creator | Security Operative

Professional Overview

Elizabeth Keenan is a versatile marketing and content professional with extensive experience across digital marketing, travel writing, and security operations. She currently serves as a Digital Marketer at Merkle, a leading global marketing agency, where she leverages her expertise in data-driven strategies to drive impactful campaigns for clients. Additionally, Elizabeth maintains an active role as a Travel Writer and Content Creator, sharing her passion for exploration through her personal blog, ElizabethExplores.com. Her diverse background also includes accredited work as an Access Control Operative, demonstrating her adaptability and commitment to professional development.

Experience Summary

Current Roles

Digital Marketer, Merkle (2018 - Present)

• Develops and executes targeted digital marketing campaigns for a portfolio of clients across various industries

• Utilizes data analytics to optimize campaign performance and deliver measurable business impact

• Collaborates cross-functionally to create content, manage social media platforms, and implement SEO strategies

Travel Writer & Content Creator, ElizabethExplores.com (2016 - Present)

• Produces engaging travel-focused content, including blog articles, travel guides, and social media posts

• Builds a loyal audience and establishes a strong personal brand as a recognized voice in the travel industry

• Leverages digital marketing skills to grow the blog's reach and monetize content through partnerships

Access Control Operative, EventSec Security (2013 - Present)

• Provides security services at events, ensuring the safety and compliance of attendees

• Maintains certification as a PSA accredited Access Control Operative

• Demonstrates adaptability and attention to detail in a fast-paced, high-stakes environment

Career Progression

Digital Marketing Specialist, Advanced (2016 - 2017)

• Managed digital marketing campaigns and optimized website performance for a technology solutions provider

• Collaborated with the sales team to generate leads and drive revenue growth

Business Development Manager, Advanced (2015 - 2016)

• Identified and pursued new business opportunities to expand the company's client base

• Leveraged marketing strategies to position the brand and secure new partnerships

Social Media Manager, Rock Lobster Productions (2016 - 2017)

• Developed and executed social media strategies to build brand awareness and engage target audiences

• Analyzed data and provided insights to guide content creation and platform optimization

Academic Background

Elizabeth holds a Bachelor's degree in Business Management from Technological University Dublin, where she also served as the Director of the Ultimate Frisbee Team from 2013 to 2015.

Areas of Expertise

• Digital marketing strategy and campaign execution

• Content creation and curation for travel and lifestyle brands

• Data analysis and performance optimization

• Event security and access control operations

• Cross-functional collaboration and project management

Professional Impact

• Grew ElizabethExplores.com to become a recognized travel blog with a loyal following

• Consistently delivered measurable results for digital marketing clients through data-driven strategies

• Maintained a strong safety record and client satisfaction as an Access Control Operative

• Contributed to the growth and development of student organizations through leadership roles

Conclusion

Elizabeth Keenan's diverse professional background and demonstrated expertise in digital marketing, content creation, and security operations position her as a valuable asset in a wide range of industries. Her ability to adapt and excel in various roles, coupled with her drive to continuously expand her skillset, make her a versatile and impactful marketing and content professional.