Elizabeth Liu

Chief Executive Officer, Crowd Cow

Seattle, WA, United States

Professional Overview
Elizabeth Liu is a seasoned executive with a proven track record of driving growth and innovation in the consumer goods and ecommerce industries. As the Chief Executive Officer of Crowd Cow, she leverages her deep expertise in marketing, operations, and strategic partnerships to lead the company's expansion and solidify its position as a leading online platform for high-quality, ethically-sourced meat products.

Experience Summary

Current Role
As the Chief Executive Officer of Crowd Cow, Elizabeth is responsible for setting the strategic vision, overseeing all business operations, and driving the company's continued success. Under her leadership, Crowd Cow has expanded its customer base, enhanced its product offerings, and strengthened its position as a trusted source for premium, sustainable meat products.

Career Progression
Prior to her current role, Elizabeth held various leadership positions within Crowd Cow, including Vice President of Marketing, Senior Director, and Director of Category Management and Operations. She played a pivotal role in shaping the company's marketing strategies, optimizing its operational efficiency, and diversifying its product portfolio. Before joining Crowd Cow, Elizabeth gained valuable experience in the ecommerce and retail sectors, serving as a Marketing Director at Wayfair and a Business Development and Strategic Partnerships Manager at zulily.

Elizabeth's early career includes roles at Amazon, where she made significant contributions as a Product Manager for the Amazon Payments division and a Buyer and Vendor Manager in the Hardlines category. Her diverse background and breadth of experience have equipped her with a deep understanding of the consumer landscape, as well as the ability to drive innovative solutions and achieve measurable results.

Academic Background
Elizabeth holds a degree from Northwestern University, where she earned a Bachelor's degree and an MBA from the Kellogg School of Management.

Areas of Expertise

• Ecommerce and consumer goods industry expertise

• Strategic marketing and brand management

• Operations optimization and supply chain management

• New product development and category expansion

• Talent development and team building

• Driving growth through strategic partnerships and collaborations

Professional Impact
Throughout her career, Elizabeth has demonstrated a strong commitment to driving positive change in the industries she has been a part of. As a mentor at Techstars, she has provided valuable guidance and support to emerging entrepreneurs, helping them navigate the challenges of building and scaling their businesses.

Under Elizabeth's leadership, Crowd Cow has experienced significant growth, expanding its customer base, enhancing its product offerings, and strengthening its position as a trusted source for premium, ethically-sourced meat products. Her strategic vision and operational expertise have been instrumental in positioning the company for continued success in the rapidly evolving ecommerce landscape.

Conclusion
Elizabeth Liu's extensive experience, strategic acumen, and proven track record of driving growth and innovation make her a dynamic and impactful leader in the consumer goods and ecommerce industries. As the Chief Executive Officer of Crowd Cow, she is poised to build on the company's success and further cement its position as a industry leader, while continuing to make meaningful contributions to the broader business community.