Elizabeth Macewan
Lead Sales Enablement Mgr | Learning Strategy & Design | GTM Strategy & Enablement
Professional Overview
Elizabeth Macewan is an experienced learning and enablement professional with a strong background in sales, marketing, and education. She currently serves as the Lead Sales Enablement Manager at Cloud Software Group, where she is responsible for developing and implementing learning strategies, designing enablement programs, and driving go-to-market initiatives.
Experience Summary
Current Role
As the Lead Sales Enablement Manager at Cloud Software Group, Elizabeth is instrumental in shaping the company's learning and development strategy. She oversees the creation and delivery of training programs that equip the sales team with the knowledge and skills to effectively engage customers and drive revenue growth. Elizabeth's expertise in learning design and her deep understanding of the software industry enable her to develop tailored enablement solutions that address the unique needs of the organization.
Career Progression
Prior to her current role, Elizabeth held the position of Worldwide Partner Enablement Manager at Citrix, where she was responsible for developing and executing partner training programs. She has also leveraged her extensive experience in education, having served as an Educator, Administrator of School Library Program, and Social Media Manager at the School District of Palm Beach County. Elizabeth's diverse background in both the corporate and education sectors has equipped her with a well-rounded perspective that informs her approach to learning and enablement.
Academic Background
Elizabeth holds a Bachelor's degree in Library Science from the University of South Florida, where she specialized in education and information management. Her academic achievements demonstrate her commitment to continuous learning and her passion for empowering others through knowledge.
Areas of Expertise
- Sales enablement strategy and program design
- Learning and development for sales and marketing teams
- Go-to-market strategy and execution
- Instructional design and content development
- Stakeholder engagement and collaboration
- Performance analytics and data-driven decision-making
Professional Impact
Throughout her career, Elizabeth has made significant contributions to the organizations she has served. At Citrix, she spearheaded the development of innovative partner enablement programs that drove increased engagement and improved partner performance. In her role at the School District of Palm Beach County, Elizabeth played a pivotal role in enhancing the school library program and leveraging social media to reach and engage the community.
Conclusion
Elizabeth Macewan's extensive experience, combined with her expertise in learning strategy, sales enablement, and go-to-market execution, positions her as a valuable asset to the Cloud Software Group team. With a proven track record of driving measurable results and a commitment to continuous improvement, Elizabeth is poised to continue making a lasting impact on the organizations she serves.