Professional Summary
Professional Overview
Elizabeth Marti is a seasoned marketing and cause marketing executive, currently serving as the Vice President & Executive Director of the Build-A-Bear Foundation and Cause Marketing at Build-A-Bear Workshop. With over 18 years of experience in the retail and consumer goods industry, she is a strategic leader, adept at driving impactful marketing campaigns and spearheading philanthropic initiatives that create meaningful change.
Experience Summary
Current Role
In her current role, Elizabeth is responsible for overseeing the strategic direction and execution of the Build-A-Bear Foundation's charitable programs and cause marketing efforts. She works closely with the executive team to align the company's philanthropic goals with its business objectives, creating innovative partnerships and initiatives that generate measurable social impact. Under her leadership, the Build-A-Bear Foundation has expanded its reach and impact, delivering meaningful support to underserved communities through various initiatives.
Career Progression
Elizabeth's career at Build-A-Bear Workshop has been marked by a steady progression, showcasing her ability to drive growth and innovation. She has held several key roles within the organization, including Vice President of Marketing, Director of Marketing, and Director of Integrated Marketing, where she consistently demonstrated her expertise in developing and executing effective marketing strategies. Her deep understanding of the brand, coupled with her strong leadership skills, have been instrumental in enhancing the company's marketing presence and brand reputation.
Academic Background
Elizabeth holds a Bachelor of Arts degree in Marketing from the University of Missouri-St. Louis, where she graduated with honors.
Areas of Expertise
- Cause marketing and corporate social responsibility
- Integrated marketing strategy and campaign development
- Brand management and positioning
- Retail marketing and consumer engagement
- Philanthropic program management and strategic partnerships
Professional Impact
During her tenure, Elizabeth has spearheaded several high-profile initiatives, including the expansion of the Build-A-Bear Foundation's global reach and the implementation of impactful cause marketing campaigns. These efforts have not only strengthened the company's brand reputation but also created tangible benefits for the communities it serves.
Conclusion
With her extensive experience, strategic mindset, and passion for making a positive impact, Elizabeth Marti is a respected leader in the retail and cause marketing space. In her current role, she is poised to continue driving the growth and social impact of the Build-A-Bear Foundation, further cementing the company's commitment to creating a better world for all.
