Professional Summary
Professional Overview
Elizabeth Martin is a seasoned digital and social media professional with a proven track record of driving impactful content strategies and campaigns. With a strong focus on the insurance and healthcare industries, she leverages her expertise in social media, content creation, and digital marketing to help organizations elevate their online presence and engage their target audiences.
Experience Summary
Current Role
Elizabeth currently serves as the Digital and Social Media Content Manager at Progressive Insurance, where she is responsible for developing and executing comprehensive digital content strategies across the company's social media platforms and online channels. In this role, she oversees the creation and distribution of engaging, user-centric content that helps strengthen brand awareness, drive customer engagement, and support key business objectives.
Career Progression
Prior to her current position, Elizabeth held several notable roles within the insurance and healthcare sectors. She served as the Senior Marketing Strategist, Social & Digital at Progressive Insurance, where she played a pivotal role in the company's social media and digital marketing initiatives. Additionally, she served as the Board Chair at SocialMedia.org Health, where she guided the organization's strategic direction and fostered collaboration among healthcare marketing professionals.
Elizabeth's earlier career experience includes positions as the Social Media Manager at University Hospitals, the Executive Marketing & Communications Coordinator at buildOn, and the Editor/Writer at American Greetings. She also gained valuable experience as a Program Editor & Case Manager at Mental Health Services, where she developed strong communication and case management skills.
Academic Background
Elizabeth holds a Bachelor of Arts degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, where she graduated with honors.
Areas of Expertise
- Social media strategy and content creation
- Digital marketing and campaign management
- Omnichannel content distribution
- Audience targeting and engagement
- Data analysis and performance optimization
- Cross-functional collaboration and leadership
Professional Impact
Throughout her career, Elizabeth has consistently demonstrated her ability to drive impactful digital and social media initiatives. At Progressive Insurance, she has been instrumental in developing and executing successful social media campaigns that have resulted in increased brand visibility, enhanced customer engagement, and measurable business outcomes.
Conclusion
With her comprehensive expertise in digital and social media, Elizabeth is well-positioned to continue making significant contributions to organizations in the insurance and healthcare industries. Her proven track record of driving innovation, fostering collaboration, and delivering tangible results makes her a valuable asset to any team.
