Elizabeth Martin is a seasoned digital and social media content strategist with a strong track record of driving impactful marketing and communications initiatives. With extensive experience in the insurance and healthcare industries, she excels at leveraging social media and digital platforms to expand brand awareness, engage target audiences, and deliver measurable business results.
Experience Summary
Current Role
Elizabeth currently serves as the Digital and Social Media Content Manager at Progressive Insurance, where she is responsible for developing and executing comprehensive content strategies across the company's social media channels. In this role, she has spearheaded the creation of engaging, user-centric content that has resulted in a 25% increase in follower growth and a 20% improvement in customer engagement metrics.
Career Progression
Prior to her current position, Elizabeth held several progressive roles at Progressive Insurance, including Senior Marketing Strategist, Social & Digital, where she led the development and implementation of social media campaigns that drove a 15% increase in lead generation. Additionally, she served as the Board Chair at SocialMedia.org Health, where she guided the organization's strategic vision and fostered collaboration among industry peers.
Earlier in her career, Elizabeth was the Social Media Manager at University Hospitals, where she successfully launched the organization's first social media presence and grew its following by 30%. She also held roles as an Executive Marketing & Communications Coordinator at buildOn and an Editor/Writer at American Greetings, demonstrating her versatility across various industries and functions.
Academic Background
Elizabeth holds a Bachelor of Arts degree in Journalism and Mass Communication from The Ohio State University, where she graduated cum laude.
Areas of Expertise
- Digital and social media strategy and content creation
- Campaign planning and execution
- Audience segmentation and targeted outreach
- Performance analysis and data-driven decision-making
- Cross-functional collaboration and project management
Professional Impact
Throughout her career, Elizabeth has consistently demonstrated her ability to drive measurable impact through her digital and social media initiatives. Her work has been recognized by industry peers, and she has been invited to speak at several industry events, sharing her insights and best practices.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Elizabeth is poised to continue making meaningful contributions to the insurance and healthcare industries. She is committed to leveraging her expertise in digital and social media to help organizations achieve their marketing and communications objectives while delivering exceptional value to their customers and stakeholders.
