Professional Summary
Professional Overview
Elizabeth Pigg is a seasoned communications executive with a demonstrated track record of driving impactful brand strategies and elevating corporate visibility. As the Chief Communications Officer (CCO) at That's it., she is responsible for overseeing the company's global communications initiatives, with a focus on strengthening brand reputation, managing stakeholder relationships, and amplifying the organization's position as a leader in the consumer packaged goods industry.
Experience Summary
Current Role
As the CCO at That's it., Elizabeth is responsible for developing and implementing the company's comprehensive communications strategy. She oversees a team of PR and marketing professionals, guiding them in executing integrated campaigns that enhance brand awareness, drive media coverage, and foster positive relationships with key stakeholders. Under her leadership, the communications function has played a pivotal role in positioning That's it. as an innovative, consumer-centric brand, contributing to the organization's continued growth and market expansion.
Career Progression
Prior to her current role, Elizabeth served as the Chief Marketing Officer at That's it., where she led the company's marketing efforts and played a crucial role in expanding the brand's digital footprint and consumer engagement. Before joining That's it., she held several senior positions at Edelman, a leading global communications and marketing agency, including Vice President of Media Strategy and Senior Vice President. In these roles, she honed her expertise in social and influencer marketing, developing successful campaigns for a diverse range of clients across various industries.
Academic Background
Elizabeth holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where she graduated with honors.
Areas of Expertise
- Strategic communications and brand management
- Integrated marketing campaigns
- Digital and social media strategy
- Stakeholder engagement and media relations
- Crisis communications and reputation management
- Cross-functional leadership and team building
Professional Impact
Throughout her career, Elizabeth has demonstrated a proven ability to drive measurable results and deliver impactful communications initiatives. At That's it., she has been instrumental in raising the brand's profile, securing prominent media placements, and fostering strong relationships with key industry influencers and partners. Her strategic approach and data-driven insights have enabled the company to navigate complex market dynamics and effectively communicate its unique value proposition to consumers and investors alike.
Conclusion
With over two decades of experience in the communications and marketing field, Elizabeth Pigg is a respected leader known for her ability to craft and execute compelling brand narratives. As the CCO of That's it., she continues to elevate the company's global presence and position it for sustained growth in the competitive consumer packaged goods market.
