Elizabeth Rozet

Brand and Marketing Strategist | Nashville, Tennessee

Professional Overview

Elizabeth Rozet is a versatile brand and marketing strategist with a proven track record of driving business growth and innovation. With expertise spanning digital marketing, content strategy, and social media management, she excels at crafting impactful campaigns that resonate with target audiences.

Experience Summary

Current Role

As a Brand and Marketing Strategist at Amazon, Elizabeth is responsible for developing and executing comprehensive marketing strategies to support the company's diverse product lines. In this role, she leverages her deep understanding of consumer behavior and data-driven insights to develop targeted campaigns that optimize brand awareness, customer engagement, and sales performance.

Career Progression

Prior to her current position, Elizabeth served as a Content Strategist and Social Media Content Creator at Amazon, where she played a pivotal role in defining the brand's digital content strategy and driving increased customer interactions. She has also held various leadership positions, including Mentor Cohort Lead at The20, a Wonsulting Company, and Senior Social Media Program Manager at iCIMS.

Throughout her career, Elizabeth has demonstrated a strong entrepreneurial spirit, evidenced by her role as the Owner, Founder, and CEO of Lively Liz Creations, a successful small business venture. Her diverse background in human resources, recruiting, and business development have further enriched her understanding of the challenges and opportunities facing modern organizations.

Academic Background

Elizabeth holds a Bachelor's degree in Business Administration from Colorado State University, where she also served as the President of the Society for Human Resource Management (SHRM) chapter and mentored fellow students in the College of Business.

Areas of Expertise

• Brand Strategy and Development

• Content Marketing and Social Media Management

• Digital Marketing Campaigns and Performance Analysis

• Entrepreneurship and Small Business Consulting

• Talent Acquisition and Human Resources

Professional Impact

Throughout her career, Elizabeth has demonstrated a keen ability to drive measurable results for her clients and employers. At iCIMS, she implemented a highly successful social media strategy that contributed to a 25% increase in organic engagement and a 15% growth in brand awareness. As a Mentor Cohort Lead at The20, she guided a team of aspiring professionals, helping them to develop critical skills and secure valuable career opportunities.

Conclusion

With her versatile skillset, entrepreneurial mindset, and a proven track record of success, Elizabeth Rozet is poised to continue making a significant impact in the brand and marketing industry. Her unwavering commitment to innovation and her ability to leverage data-driven insights make her a valuable asset to any organization seeking to elevate its brand presence and drive sustainable growth.