Professional Overview
Elizabeth Scherle is a seasoned executive currently serving as Co-Founder & President at Influenster, a role she has held since April 2011. Her key areas of expertise include brand partnerships, client relationships, and industry-focused strategic development, with a strong emphasis on the influencer marketing and technology sectors.
Experience Summary
Current Role
As Co-Founder & President of Influenster, Elizabeth oversees the company's overall strategy and direction. Her key responsibilities include driving business growth, managing high-level partnerships, and leading cross-functional teams to achieve company objectives. Under her leadership, Influenster has become a leading platform in the influencer marketing space.
Career Progression
Elizabeth's career progression showcases a trajectory of growth and increasing responsibility. Prior to co-founding Influenster, she served as Manager, Client Partnerships at Shecky's - Girls Night Out Shopping Events from 2005 to 2010, where she managed client relationships and developed strategic partnerships. Earlier in her career, she held roles at Zenith Media as an Assistant Account Executive and completed internships at the United States Senate. These roles have contributed to her strong foundation in client relationships, marketing, and leadership.
Areas of Expertise
Elizabeth's areas of expertise include:
- Industry-specific skills in influencer marketing, brand partnerships, and client relationships
- Technical competencies in marketing technology and data analysis
- Leadership and management capabilities, with a proven track record of driving business growth and leading cross-functional teams
Professional Impact
Under Elizabeth's leadership, Influenster has made significant contributions to the influencer marketing industry. She has been instrumental in developing and executing strategies that drive business growth and expand the company's reach. While specific metrics are not available, her impact on the industry and her company's success are notable achievements in her career.
Conclusion
Elizabeth Scherle's professional trajectory demonstrates a dedicated and results-driven leader in the marketing and technology industries. Currently focused on driving growth and innovation at Influenster, her value proposition lies in her unique blend of strategic vision, industry expertise, and leadership capabilities. As a co-founder and president, she continues to play a pivotal role in shaping the future of influencer marketing and beyond.
