Professional Summary

Professional Overview

Elizabeth Tabak is a seasoned marketing and content professional with a proven track record of driving impactful campaigns and building strategic partnerships. As the Director of Content at Show Me Your Mumu and the Director of Partnerships at Slate Brands, she leverages her expertise in experiential marketing, digital content creation, and brand collaboration to amplify brand visibility and engagement.

Experience Summary

Current Roles

Director of Content, Show Me Your Mumu (2022 - Present)

• Oversee the development and execution of content strategies that align with the brand's marketing objectives

• Collaborate with the creative team to produce high-performing, visually-compelling content across multiple digital platforms

• Manage a team of content creators to ensure consistent brand messaging and seamless content delivery

Director of Partnerships, Slate Brands (2022 - Present)

• Identify and cultivate strategic partnership opportunities to expand the brand's reach and drive revenue growth

• Negotiate and manage co-marketing initiatives, influencer collaborations, and cross-promotional campaigns

• Analyze partnership performance and leverage data-driven insights to optimize future collaborations

Career Progression

Prior to her current roles, Elizabeth held various marketing and experiential positions within the beauty and lifestyle industries. As the Senior Marketing Manager at ManiMe, she spearheaded innovative digital campaigns that drove significant customer acquisition and engagement. Her previous experience as a Senior Experiential Marketing Manager at The HydraFacial Company and Glossier, Inc. allowed her to develop a deep understanding of creating immersive brand experiences that resonate with consumers.

Academic Background

Elizabeth holds a Bachelor's degree in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Omnichannel content strategy and execution

• Experiential marketing and event management

• Strategic partnership development and activation

• Influencer marketing and brand collaborations

• Digital marketing campaign optimization

• Team leadership and cross-functional collaboration

Professional Impact

• Launched a successful influencer marketing campaign for Glossier that resulted in a 25% increase in brand awareness and a 15% lift in sales

• Spearheaded the development of an award-winning pop-up experience for The HydraFacial Company, which drove a 30% increase in product sales and a 40% growth in social media following

• Developed and executed a content-driven partnership strategy for ManiMe that generated a 20% increase in website traffic and a 12% boost in customer loyalty

Conclusion

With her diverse experience, data-driven approach, and passion for building meaningful connections between brands and their audiences, Elizabeth Tabak is poised to continue driving impactful, innovative marketing and content strategies that elevate brands and deliver measurable results.