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Elizabeth Valenta

Professional Summary



Professional Overview


Elizabeth Valenta is an accomplished Sales Director with over 12 years of experience driving revenue growth and client success in the marketing technology industry. She specializes in leading high-performing sales teams, developing strategic enterprise-level partnerships, and delivering innovative customer-centric solutions.

Experience Summary



Current Role


As the Sales Director at Cordial, Elizabeth is responsible for overseeing a team of Enterprise Sales Executives and Account Managers. In this role, she has implemented a consultative sales approach that has resulted in a 35% increase in new client acquisitions and an 18% improvement in customer retention. Elizabeth's deep understanding of the marketing technology landscape and her ability to align Cordial's solutions with her clients' strategic objectives have been instrumental in positioning the company as a trusted partner.

Career Progression


Prior to joining Cordial, Elizabeth held sales leadership roles at prominent marketing technology companies, including Bluecore, Tealium, and Monetate. As an Enterprise Account Director at Bluecore, she consistently exceeded quarterly revenue targets by 20% through effective account management and strategic cross-selling initiatives. In her previous position as a Strategic Account Director at Tealium, Elizabeth played a pivotal role in expanding the company's footprint in the enterprise market, contributing to a 28% year-over-year growth in annual recurring revenue.

Academic Background


Elizabeth holds a Bachelor of Science degree in Marketing from Northwestern University, where she also completed an internship in the Athletic Sales & Marketing Department.

Areas of Expertise


  • Enterprise sales and account management

  • Strategic partnership development

  • Customer relationship management

  • Marketing technology solutions

  • Team leadership and performance optimization

  • Data-driven decision making


Professional Impact


Throughout her career, Elizabeth has been recognized for her ability to drive sustainable revenue growth and nurture long-term client relationships. She has led the successful implementation of several high-profile enterprise-level projects, including the migration of a Fortune 500 retailer's marketing stack to Tealium's industry-leading Customer Data Platform. Elizabeth's thought leadership and industry contributions have been featured in leading publications, such as AdExchanger and Digiday.

Conclusion


With a proven track record of sales excellence and a deep understanding of the marketing technology landscape, Elizabeth Valenta is poised to continue her professional trajectory as a strategic sales leader. Her commitment to delivering innovative solutions and elevating the customer experience makes her a valuable asset to any organization seeking to drive growth and enhance its competitive edge.