Professional Summary

Professional Overview

Elizabeth Veys is an experienced e-commerce executive with a strong track record in digital merchandising and site optimization. She currently serves as the Director of Site Merchandising at Chewy, where she is responsible for driving the company's online product presentation, content strategy, and user experience. With expertise spanning the retail, consumer goods, and e-commerce industries, Veys has a proven ability to develop and implement effective merchandising initiatives that drive engagement, conversions, and revenue growth.

Experience Summary

Current Role

As the Director of Site Merchandising at Chewy, Veys oversees the company's digital merchandising efforts, including product categorization, content creation, and site layout optimization. She works closely with cross-functional teams to develop and execute merchandising strategies that enhance the online shopping experience and support the company's broader business objectives. Under her leadership, Veys has implemented innovative merchandising tactics that have contributed to Chewy's continued growth and market leadership.

Career Progression

Prior to her role at Chewy, Veys held various merchandising and e-commerce leadership positions at respected organizations such as Total Wine & More, Under Armour, Groupon, and Sears. As the Vice President of Digital Merchandising at Total Wine & More, she spearheaded the company's e-commerce transformation, driving significant improvements in online conversion rates and average order values. During her tenure at Under Armour, Veys served as the Director of North America (NAM) Ecommerce Merchandising, where she played a crucial role in expanding the brand's online presence and enhancing its digital customer experience.

Academic Background

Veys holds a Bachelor of Arts degree in Marketing from the University of Washington, where she graduated with honors.

Areas of Expertise

• Digital merchandising and site optimization

• E-commerce strategy and implementation

• Omnichannel retail experience

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Veys has demonstrated a consistent ability to drive measurable results. At Chewy, she has overseen the implementation of personalized product recommendations, interactive content features, and enhanced product filtering capabilities, leading to a significant increase in customer engagement and conversion rates. Her previous work at Total Wine & More and Under Armour also showcased her talent for developing and executing successful e-commerce strategies that aligned with broader business objectives.

Conclusion

With her extensive experience in digital merchandising and a proven track record of driving e-commerce growth, Elizabeth Veys is a valuable asset to Chewy and the retail industry as a whole. Her strategic vision, data-driven approach, and collaborative leadership style make her well-positioned to continue contributing to Chewy's success and shaping the future of online shopping experiences.