Elizabeth Young
Analytics Professional | Chicago, Illinois
Professional Overview
Elizabeth Young is a seasoned analytics professional with over a decade of experience in the consumer insights and marketing strategy domains. She currently serves as an Analytics expert at Annalect, where she leverages her deep understanding of data-driven decision-making to drive impactful business outcomes for clients.
Experience Summary
Current Role
As an Analytics professional at Annalect, Elizabeth is responsible for designing and implementing advanced analytics solutions that inform strategic decision-making for leading brands. In this role, she collaborates cross-functionally to derive actionable insights from complex data sets, enabling clients to optimize marketing investments and enhance customer engagement.
Career Progression
Prior to her current position, Elizabeth held progressively senior roles within the analytics and decision sciences functions at prominent agencies like Starcom and IRI. As Senior Director of Analytics Account Management at Annalect, she led a team of analysts in delivering data-driven insights that informed strategic planning and execution for a diverse portfolio of clients. Earlier in her career, Elizabeth honed her expertise in client services and food & beverage analytics at companies like comScore and The NPD Group.
Academic Background
Elizabeth holds a Bachelor of Science degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with distinction.
Areas of Expertise
- Advanced analytics and data modeling
- Marketing strategy and campaign optimization
- Consumer behavior and market segmentation
- Cross-functional collaboration and stakeholder management
- Strategic planning and decision support
Professional Impact
Throughout her career, Elizabeth has demonstrated her ability to drive measurable impact for her clients. At Starcom, she spearheaded the development of a custom attribution model that enabled the agency to precisely quantify the impact of marketing investments, leading to significant budget optimizations for a major consumer packaged goods client. As a Senior Director at Annalect, Elizabeth's leadership and analytical acumen have been instrumental in the successful delivery of high-profile projects for several Fortune 500 companies.
Conclusion
With her extensive experience, proven track record of success, and deep analytical expertise, Elizabeth Young is poised to continue making significant contributions to the field of marketing analytics. Driven by a passion for data-driven problem-solving, she is committed to helping her clients navigate the evolving marketing landscape and achieve their strategic objectives.
