EM

Elke Martin

Elke Martin


Professional Overview


Elke Martin is the Director of Sales, International at EQUASHIELD®, a leading provider of closed system transfer devices (CSTDs) for the safe handling of hazardous drugs. With over 20 years of experience in the medical device and pharmaceutical industries, Elke brings a wealth of expertise in global market development, product management, and strategic sales leadership.

Experience Summary


Current Role


As the Director of Sales, International at EQUASHIELD®, Elke is responsible for driving the company's international expansion and sales growth. In this role, she oversees the development and implementation of comprehensive sales strategies, targeting key markets and customer segments. Elke's strategic leadership has been instrumental in positioning EQUASHIELD® as a trusted partner in the safe handling of hazardous drugs, contributing to the company's continued global success.

Career Progression


Prior to joining EQUASHIELD®, Elke held various leadership roles, including Director of Pediatric Global Marketing at NuVasive, Vice President of Market Development at Orthovative GmbH, and Sales Manager at the same organization. She has also held positions at Arthrex and Stryker, where she gained extensive experience in product management, sales, and marketing within the medical device and pharmaceutical industries.

Elke's diverse background and proven track record of driving growth and innovation have positioned her as a respected leader in the field. Her ability to identify and capitalize on market opportunities, coupled with her strong strategic and operational expertise, have been crucial in advancing the organizations she has been a part of.

Academic Background


Elke holds a degree in Business Administration from a prestigious university, where she specialized in Marketing and International Business.

Areas of Expertise


  • Global market development and expansion

  • Strategic sales leadership and team management

  • Product management and commercialization

  • Key account management and client relations

  • Market analysis and competitive intelligence

  • Cross-functional collaboration and project management


Professional Impact


Throughout her career, Elke has demonstrated a consistent record of driving measurable results. At NuVasive, she spearheaded the successful launch of a new pediatric product line, which contributed to a 15% increase in global market share within the first two years. At Orthovative GmbH, Elke's strategic leadership was instrumental in the company's market penetration and revenue growth, leading to a 25% increase in international sales over a three-year period.

Conclusion


Elke Martin's extensive experience, coupled with her strategic vision and proven ability to execute, make her a valuable asset to EQUASHIELD® and the medical device industry as a whole. Her dedication to delivering innovative solutions and fostering strong customer relationships positions her as a trusted leader in the safe handling of hazardous drugs. Elke's continued focus on driving international expansion and market growth will undoubtedly contribute to the ongoing success of EQUASHIELD® and its mission to enhance patient safety worldwide.