Elle Strauss

Chief Creative Officer (CCO)

New York, New York, United States

Professional Overview
Elle Strauss is a seasoned fashion and creative professional with over 15 years of experience driving innovative brand strategies and captivating visual content. As the Chief Creative Officer (CCO) at Bergdorf Goodman and a Fashion Stylist, Creative Director, and Brand Consultant at The Wall Group, she leverages her exceptional design sensibilities and industry expertise to shape the aesthetic and positioning of leading fashion and retail brands.

Experience Summary

Current Roles
Chief Creative Officer (CCO), Bergdorf Goodman (Present)

• Oversee the creative direction and visual identity of the iconic luxury retailer, leading a team of designers, stylists, and content creators

• Collaborate closely with the executive leadership to develop and implement innovative brand strategies that enhance customer engagement and drive sales

• Spearhead the conceptualization and production of impactful marketing campaigns, editorial shoots, and in-store experiences that elevate the Bergdorf Goodman brand

Fashion Stylist, Creative Director and Brand Consultant, The Wall Group (Present)

• Provide strategic creative guidance and styling expertise to high-profile clients in the fashion, entertainment, and luxury sectors

• Collaborate with brand partners to develop cohesive visual content and captivating brand narratives that resonate with target audiences

• Leverage industry connections and trend forecasting abilities to identify emerging opportunities and drive transformative brand initiatives

Career Progression
Prior to her current roles, Elle Strauss held prestigious positions at leading fashion and media organizations, including:

• Fashion Director, Condé Nast

• Fashion and Style Director, Shopbop | East Dane

• Creative Director, Bergdorf Goodman

Throughout her career, Elle has demonstrated a remarkable ability to translate creative vision into impactful, commercially successful outcomes. Her work has been recognized for its visionary approach, innovative design, and ability to drive brand growth and customer loyalty.

Academic Background
Elle Strauss holds a Bachelor of Fine Arts (BFA) in Fashion Design from the Parsons School of Design, where she graduated with distinction.

Areas of Expertise

• Fashion and luxury brand strategy

• Creative direction and visual identity development

• Innovative editorial and marketing content creation

• Trend forecasting and consumer insights

• Effective team leadership and cross-functional collaboration

Professional Impact

• Spearheaded the creative direction for Bergdorf Goodman's highly acclaimed 'New York State of Mind' campaign, which drove a 25% increase in online sales and a 15% boost in in-store foot traffic

• Developed a groundbreaking brand repositioning for a leading luxury accessories label, resulting in a 30% year-over-year growth in revenue and a 40% increase in social media engagement

• Curated innovative fashion and lifestyle content for Condé Nast and Shopbop | East Dane that garnered numerous industry awards and accolades

Conclusion
With her unwavering passion for fashion, exceptional creative vision, and proven track record of delivering transformative brand initiatives, Elle Strauss is poised to continue shaping the future of the luxury retail and fashion industries. Her versatile expertise and innovative mindset make her a valuable asset to any organization seeking to elevate its brand presence and drive sustained growth.