Ellie Uberto serves as the Director of Media at Duluth Trading Company, located in Oregon, Wisconsin. In this senior strategic marketing leadership role, she is responsible for defining and executing the strategic vision for omnichannel media campaigns spanning paid, earned, and owned media channels. She leads a media department focused on executing multimillion-dollar media investments with an emphasis on driving cross-functional alignment and managing high-performing teams to meet organizational marketing goals.
Her expertise lies in marketing and communication strategy, cultivated through progressive experience culminating in her current leadership position at Duluth Trading Company. She is closely aligned with senior marketing leadership, including the SVP of Brand, Marketing, and E-commerce, and operates within a marketing department consisting of approximately 31 employees under broader brand and marketing management.
Ellie plays a key role in harnessing influencer marketing as part of Duluth Trading Company’s growing digital and social media initiatives. This involvement indicates her engagement with contemporary marketing channels such as TikTok and other influencer platforms to enhance brand reach and engagement. This approach complements Duluth Trading Company’s emphasis on multichannel marketing execution.
The company, known for durable workwear and apparel, is investing significantly in media strategy and marketing innovation, with Ellie as a pivotal leader orchestrating media planning, buying, and cross-department collaboration. Her leadership emphasizes the integration of multiple media types to optimize campaign performance and brand presence.
No public record of industry publications, formal presentations, or conference contributions by Ellie Uberto was identified, suggesting her role is primarily operational and strategic within the company, rather than academic or public speaking-oriented.
Key professional attributes:
- Title: Director, Media
- Location: Oregon, WI, USA
- Company: Duluth Trading Company
- Functional Focus: Media strategy, omnichannel campaign leadership, multimillion-dollar media budget management, cross-functional team leadership, influencer marketing
- Team Leadership: Oversees media department contributing to overall marketing success
- Marketing Scope: Paid, earned, owned media channels, influencer collaboration
This profile suggests a candidate deeply embedded in the operational execution and strategic oversight of Duluth Trading Company’s media investments—valuable for partnership opportunities needing integrated media solutions, influencer outreach, and robust omnichannel campaign management within the retail and apparel sector.
