Ellie Whiteford
Vice President, J.Crew Group Communications
New York, New York, United States
Professional Overview
Ellie Whiteford is an accomplished communications executive with over 10 years of experience in the fashion and retail industries. As the Vice President of J.Crew Group Communications, she oversees all internal and external communications strategies for the iconic J.Crew and Madewell brands. Ellie is known for her strategic vision, creative problem-solving, and ability to drive impactful, integrated marketing campaigns that elevate brand positioning and engagement.
Experience Summary
Current Role
As Vice President of J.Crew Group Communications, Ellie is responsible for leading the development and execution of comprehensive communications plans to support the company's business objectives and brand initiatives. She manages a team of PR and communications professionals, collaborating closely with cross-functional stakeholders to ensure consistent messaging, strengthen media relations, and amplify the J.Crew and Madewell brands' unique identities.
Career Progression
Prior to her current role, Ellie served as the Vice President of Brand Marketing and Communications at Madewell, where she spearheaded the brand's transformation and expansion, driving a 25% increase in social media following and a 15% boost in website traffic. She previously held positions of increasing responsibility within the J.Crew Group, including Senior Director and Director of Brand Marketing and Communications at Madewell, as well as Associate and Assistant roles in the Public Relations department at J.Crew.
Academic Background
Ellie holds a Bachelor of Arts degree in Journalism and Fashion Studies from the University of Southern California, where she graduated cum laude and was recognized for her outstanding contributions to the school's fashion magazine and communications initiatives.
Areas of Expertise
- Integrated marketing and communications strategy
- Brand positioning and reputation management
- Media relations and public relations
- Social media and digital content development
- Event planning and experiential marketing
- Team leadership and talent development
Professional Impact
Throughout her career, Ellie has played a pivotal role in driving growth and visibility for the J.Crew and Madewell brands. Her strategic leadership and innovative campaigns have earned prestigious industry recognition, including a Clio Fashion & Beauty Award and a PR News Digital PR & Social Media Award. Ellie is also an active member of the Council of Fashion Designers of America (CFDA), where she serves on the Communications Committee and mentors aspiring fashion professionals.
Conclusion
With her deep industry expertise, proven track record of success, and passion for storytelling, Ellie Whiteford is a valuable asset to the J.Crew Group. Her commitment to excellence and ability to navigate the evolving retail landscape positions her as a respected leader and trusted advisor within the fashion communications industry.
