Elsa Romina Armenta

Marketing Automation Specialist
Mexico City, Mexico

Professional Overview

Elsa Romina Armenta is a versatile marketing professional with a strong background in digital marketing, brand management, and marketing automation. She currently serves as a Marketing Automation Specialist and Digital Channel Specialist at Aplazo, a leading financial technology company in Mexico.

Experience Summary

Current Role

As a Marketing Automation Specialist at Aplazo, Elsa is responsible for developing and implementing advanced marketing automation strategies to drive lead generation, nurturing, and conversion. She leverages her expertise in marketing automation tools and data analysis to optimize digital campaigns, personalize customer experiences, and increase the efficiency of the company's marketing efforts.

Career Progression

Prior to her current roles, Elsa has held various positions within the marketing and financial services industries. She started as a Brand Ambassador at Konfío, a fintech company, before transitioning to a Brand Specialist role. She then joined Aplazo as a Marketing Specialist B2B, where she contributed to the company's growth through innovative marketing initiatives.

Elsa's earlier experience includes serving as an Ejecutivo PyME and Linker en el sector PyME at Banco Santander Mexico, where she gained valuable insights into the financial services industry and developed strong customer relationship management skills.

Academic Background

Elsa holds a bachelor's degree in Marketing from the Universidad Autónoma Metropolitana, where she graduated with distinction.

Areas of Expertise

• Marketing Automation: Proficient in the use of marketing automation platforms, such as HubSpot and Marketo, to streamline and optimize digital marketing campaigns.

• Digital Marketing: Experienced in managing and optimizing various digital marketing channels, including email, social media, and content marketing.

• Data Analysis: Skilled in data-driven decision making, using analytics to measure campaign performance and inform strategic marketing initiatives.

• Brand Management: Expertise in developing and implementing effective brand strategies, including brand positioning, messaging, and visual identity.

• Customer Relationship Management: Adept at leveraging CRM systems to enhance customer engagement and loyalty.

Professional Impact

At Aplazo, Elsa has played a pivotal role in driving the company's marketing automation efforts, contributing to increased lead generation, improved customer retention, and enhanced marketing efficiency. Her innovative strategies and data-driven approach have been instrumental in the company's growth and success.

Conclusion

Elsa Romina Armenta is a dynamic marketing professional with a proven track record of delivering exceptional results. Her expertise in marketing automation, digital marketing, and brand management, combined with her data-driven approach and customer-centric mindset, make her a valuable asset to Aplazo. Elsa is poised to continue her professional growth and make a lasting impact on the fintech industry.