Elyse Fornefeld - Associate Media Director
Professional Overview
Elyse Fornefeld is an accomplished media professional with a diverse background in digital advertising and media strategy. As the Associate Media Director at McKinney, she brings a strong track record of driving successful programmatic campaigns and delivering measurable results for her clients.
Experience Summary
Current Role
As the Associate Media Director at McKinney, Elyse is responsible for overseeing the agency's programmatic media buying and optimization efforts. In this role, she manages a team of Programmatic Traders and collaborates closely with clients to develop and execute data-driven media strategies. Elyse's expertise in leveraging programmatic technology has enabled her to consistently deliver exceptional campaign performance and return on investment for her clients.
Career Progression
Prior to her current position, Elyse held various roles at LAVIDGE, where she honed her skills in programmatic advertising, campaign management, and digital media strategy. She progressed from a Programmatic Campaign Coordinator to a Programmatic Campaign Specialist and eventually a Digital Media Specialist, demonstrating her ability to take on increasing responsibilities and make meaningful contributions to the agency's success.
Elyse's early career experience also includes an internship at Cramer-Krasselt, where she gained valuable exposure to the media planning and buying process, as well as a sales role at Victoria's Secret, which provided her with valuable customer service and client-facing experience.
Academic Background
Elyse holds a Bachelor's degree from Arizona State University, where she studied Business Analysis and gained practical experience as a Student Business Analyst.
Areas of Expertise
- Programmatic media buying and optimization
- Digital advertising strategy and campaign management
- Data analysis and performance reporting
- Team leadership and cross-functional collaboration
- Client relationship management and communication
Professional Impact
Throughout her career, Elyse has consistently delivered exceptional results for her clients. In her previous role at LAVIDGE, she played a key role in the successful execution of several high-profile programmatic campaigns, which drove significant increases in brand awareness, website traffic, and lead generation for her clients.
As the Associate Media Director at McKinney, Elyse's strategic approach and technical expertise have been instrumental in helping the agency's clients achieve their marketing objectives and maximize their return on investment.
Conclusion
Elyse Fornefeld is a driven and results-oriented media professional who has consistently demonstrated her ability to drive success in the digital advertising landscape. With a strong foundation in programmatic media, a data-driven approach, and a commitment to client satisfaction, Elyse is well-positioned to continue making a positive impact in her role at McKinney and contribute to the agency's ongoing growth and success.
