Emilee Flaugher

Chief Marketing Officer

Professional Overview
Emilee Flaugher is a seasoned marketing executive with a proven track record of driving growth and innovation for leading organizations. As the Chief Marketing Officer at Pool Day and a Portfolio Fractional CMO at Guild Capital, she leverages her extensive expertise in data-driven marketing strategies, brand development, and cross-functional collaboration to deliver measurable business impact.

Experience Summary

Current Role
As the Chief Marketing Officer at Pool Day, Emilee is responsible for spearheading the company's comprehensive marketing initiatives, including brand management, digital marketing, product launches, and campaign strategy. Under her leadership, Pool Day has experienced a 35% year-over-year increase in website traffic and a 25% boost in customer acquisition. Emilee's strategic vision and data-driven approach have been instrumental in positioning Pool Day as a market leader in the outdoor leisure industry.

Additionally, Emilee serves as a Portfolio Fractional CMO at Guild Capital, where she provides high-level marketing guidance and expertise to a diverse portfolio of client companies, helping them navigate complex marketing challenges and unlock new growth opportunities.

Career Progression
Prior to her current roles, Emilee held various leadership positions, including Chief Marketing Officer at Reggie, where she spearheaded a comprehensive rebrand that resulted in a 20% increase in brand awareness, and Special Projects Director at Ruggable, where she led the successful launch of a new product line that contributed to a 15% revenue growth. Her early career experience includes roles as a Senior Business Analyst at McKinsey & Company and as a Sepsis Diagnostic Research & Development Specialist at the Laboratory of Integrated Bio Medical Micro/Nanotechnology & Applications.

Academic Background
Emilee holds a Bachelor of Science degree in Biomedical Engineering from the University of California, Los Angeles (UCLA), where she graduated cum laude. She is currently pursuing a Master of Business Administration (MBA) degree from the Stern School of Business at New York University.

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Cross-functional collaboration and team leadership

• Data analysis and performance optimization

• New product launch and go-to-market strategy

• Strategic planning and business development

Professional Impact
Throughout her career, Emilee has demonstrated a track record of driving sustainable growth and innovation. She has led the successful development and implementation of impactful marketing campaigns, contributing to significant increases in brand awareness, customer acquisition, and revenue generation for the organizations she has served.

Conclusion
Emilee Flaugher is a visionary marketing leader with a passion for transforming businesses and driving measurable results. With her versatile skill set, strategic mindset, and commitment to excellence, she is poised to continue making a lasting impact on the industries she serves.