Emillie Stephenson

Head of Marketing and E-commerce, BAGGU

Professional Overview

Emillie Stephenson is an accomplished marketing and e-commerce leader with extensive experience in the retail and luxury goods sectors. As the Head of Marketing and E-commerce at BAGGU, she is responsible for driving the company's digital transformation and building a cohesive omnichannel strategy to enhance brand visibility and customer engagement.

Experience Summary

Current Role

As the Head of Marketing and E-commerce at BAGGU, Emillie oversees all marketing and e-commerce operations for the sustainable lifestyle brand. She is responsible for developing and executing integrated marketing campaigns, optimizing the brand's online presence, and leveraging data-driven insights to drive sales and customer loyalty. Under her leadership, BAGGU has experienced significant growth in its online revenue and built a strong digital following.

Career Progression

Emillie's career trajectory has been marked by progressive growth and increasing responsibilities. Prior to her current role, she served as the Senior Marketing Communications Manager and Marketing Communications Manager at BAGGU, where she played a crucial role in elevating the brand's marketing strategy and enhancing its digital presence. Earlier in her career, she held various customer-facing roles at One Kings Lane and Louis Vuitton, gaining valuable experience in client relations and customer service.

Academic Background

Emillie holds a Bachelor's degree in Business Administration from the University of California, Los Angeles, where she graduated with distinction.

Areas of Expertise

• Omnichannel marketing strategy and execution

• E-commerce optimization and digital analytics

• Branding and content creation

• Customer engagement and loyalty programs

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at BAGGU, Emillie has spearheaded several successful marketing initiatives that have elevated the brand's visibility and digital footprint. She led the development of a cohesive social media strategy that resulted in a 25% increase in organic followers and a 35% boost in engagement rates. Emillie also played a pivotal role in revamping the company's e-commerce platform, leading to a 20% improvement in conversion rates and a 15% increase in average order value.

Conclusion

Emillie Stephenson is a versatile and strategic marketing professional with a proven track record of driving growth and innovation in the retail and e-commerce industry. Her expertise in omnichannel marketing, digital optimization, and customer-centric strategies make her a valuable asset to BAGGU as the company continues to expand its reach and solidify its position as a leading sustainable lifestyle brand.