Primary Contact Information
- Name: Emilly Newcomb
- Title: Director of Ecommerce
- Company: Groove Life
- Location: United States
- LinkedIn: [Emilly Newcomb](https://www.linkedin.com/in/emilly-newcomb)
Professional Summary
Emilly Newcomb is the Director of Ecommerce at Groove Life, where she is responsible for the development and execution of the company’s comprehensive ecommerce strategy. Her leadership encompasses oversight of all aspects of Groove Life’s online sales and digital marketing initiatives, which include website optimization, digital advertising, email marketing, and analytics-driven decision-making. She has played a key role in substantially increasing Groove Life’s online presence, contributing to significant increases in website traffic, conversion rates, and overall revenue.
Her recent efforts resulted in a 25% uptick in online sales and a 30% improvement in website conversion rates, directly correlating with the launch of a new ecommerce strategy under her direction. These outcomes underscore Emilly’s ability to drive both growth and innovation within digitally native and consumer-branded environments.
Career Background and Expertise
Prior to and concurrent with her role at Groove Life, Emilly has held influential positions, including:
- Manager, Digital Marketing at Vimmia (2020–2021)
- Director of Omnichannel Sales & Marketing at Phocus Emerging Brands
- Digital Marketing Manager at blk.beverages
- Digital Marketing Manager at Brazuka Coffee Roasters, LLC
- Marketing Consultant at FORALL Nutrition
Her broad experience across diverse consumer-focused companies has positioned her as a versatile leader, adept in omnichannel sales, holistic marketing strategy, and brand development.
Key Skills and Competencies
- Ecommerce platform management
- Performance optimization
- Customer segmentation and journey analysis
- Analytics-driven marketing
- Brand and cross-functional team leadership
- Data-driven campaign management
Thought Leadership and Public Presence
Emilly is also an active contributor to Groove Life’s thought leadership efforts, authoring several blog articles on lifestyle and product use-cases—such as optimizing belt use for snowboarding and wedding bands for nurses—which support the broader content marketing strategy and reinforce brand authority online.
She is listed as a nominee in the 2024 Tappy Awards (hosted by Tapcart), recognized for her innovative work in custom mobile app and ecommerce channel development, reflecting her commitment to digital transformation.
Academic Credentials
- Bachelor’s Degree in Marketing, University of Arizona
- Graduated with honors; recognized for academic achievement.
Strategic and Market Impact
Emilly’s track record demonstrates a consistent ability to identify and execute growth opportunities through leveraging advanced analytics, optimizing digital channels, and continually enhancing the customer experience. Her strategic approach and operational execution have established her as a trusted advisor within Groove Life and among industry peers. Her commitment to measurable business results and continuous professional development is evidenced through her cross-functional leadership and market-facing success.
Relevant Links
- [Groove Life Official Website](https://www.groovelife.com/)
- [Emilly Newcomb on LinkedIn](https://www.linkedin.com/in/emilly-newcomb)
