Emily Barrett

Associate Director, Marketing for Walmart+

Professional Overview
Emily Barrett is an experienced marketing professional with a focus on the retail and eCommerce industries. As the Associate Director of Marketing for Walmart+, she is responsible for driving strategic marketing initiatives to support the growth and engagement of this premier subscription service.

Experience Summary

Current Role
In her role as Associate Director of Marketing for Walmart+, Emily oversees a team of marketing specialists to develop and execute integrated campaigns across digital, social, and traditional channels. She has played a key part in growing the Walmart+ subscriber base by 25% year-over-year through innovative marketing strategies and data-driven customer insights. Emily's expertise in omnichannel marketing, customer experience optimization, and brand storytelling has been instrumental in positioning Walmart+ as a leading membership program in the highly competitive retail landscape.

Career Progression
Prior to her current role, Emily held various marketing and client management positions, including Client Solutions Manager at PointAcross and Assistant Vice President at AmFirst Bank, N.A. Throughout her career, she has demonstrated a proven track record of driving business growth, managing cross-functional teams, and delivering impactful marketing campaigns. Emily's diverse professional background, coupled with her entrepreneurial experience as the owner of MLE Photography, LLC, has equipped her with a well-rounded skill set and a deep understanding of the evolving needs of customers and clients.

Academic Background
Emily holds a Bachelor of Science degree in Marketing from the University of Colorado, Boulder, where she graduated with distinction. Her academic achievements, combined with her ongoing commitment to professional development, have enabled her to stay at the forefront of industry trends and best practices.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Customer experience optimization and engagement

• Brand management and storytelling

• Data-driven marketing decision-making

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Walmart, Emily has spearheaded several high-profile marketing initiatives that have driven significant business impact. She led the development and launch of the Walmart+ loyalty program's successful holiday campaign, which resulted in a 15% increase in new subscriber sign-ups. Additionally, she played a pivotal role in the redesign of the Walmart+ website, improving the customer journey and increasing conversion rates by 18%.

Conclusion
With a proven track record of success in the retail and eCommerce industries, Emily Barrett is a visionary marketing leader who consistently delivers innovative solutions to drive customer engagement and business growth. Her deep understanding of the evolving customer landscape, coupled with her strategic mindset and analytical capabilities, make her a valuable asset to the Walmart+ team and a respected voice in the industry.