Professional Summary
Professional Overview
Emily Benson is a seasoned sales enablement professional with a proven track record of driving sales performance and empowering global teams. As the Director of Sales Enablement at SumUp, she is responsible for designing and implementing comprehensive enablement strategies that equip the sales organization with the tools, training, and resources necessary to succeed.
Experience Summary
Current Role
As the Director of Sales Enablement at SumUp, Emily is responsible for leading the strategic development and execution of the company's sales enablement initiatives. She oversees a team of enablement specialists and collaborates cross-functionally to ensure the sales force is equipped with the knowledge, skills, and support needed to effectively engage with customers and close deals. Under her leadership, the sales enablement function has become a key driver of revenue growth and customer satisfaction.
Career Progression
Prior to her current role, Emily held various sales enablement and integration management positions at Lightspeed Commerce, where she spearheaded the consolidation of enablement strategies across the organization's global footprint. As the Global Director of Performance & Enablement, she developed and implemented training programs, coaching, and performance management frameworks that contributed to a significant increase in sales team productivity and quota attainment.
Earlier in her career, Emily served in sales and marketing roles at Birks & Mayors Inc. and JPdL Montréal, where she honed her skills in customer relationship management, corporate sales, and event coordination.
Academic Background
Emily holds a Bachelor of Arts degree in Communications from the University of Toronto, where she graduated with distinction.
Areas of Expertise
- Sales enablement strategy and program design
- Content development and curation for sales training
- Learning management system (LMS) implementation and optimization
- Instructional design and facilitation of virtual and in-person training
- Performance management and coaching
- Collaboration with cross-functional teams for seamless enablement delivery
Professional Impact
Under Emily's leadership, the sales enablement function at SumUp has been instrumental in driving a 25% year-over-year increase in sales team productivity, as well as a 15% improvement in customer satisfaction scores. She has also spearheaded the rollout of a new LMS platform, which has resulted in a 35% increase in sales representative engagement with training and development resources.
Conclusion
With her extensive experience in sales enablement, Emily Benson is a strategic and results-driven professional who excels at aligning sales teams with the tools, knowledge, and support they need to succeed. Her ability to collaborate cross-functionally and deliver measurable business impact makes her a valuable asset to SumUp as the company continues to expand its global presence.
