Emily Boland

Brand Marketing Director, Strategy, Content and Operations

Professional Overview

Emily Boland is a seasoned brand marketing professional with over a decade of experience in the fashion and retail industries. As the Brand Marketing Director, Strategy, Content and Operations at Ralph Lauren, she oversees the development and execution of comprehensive marketing campaigns that drive brand awareness, engagement, and revenue growth.

Experience Summary

Current Role

In her current role at Ralph Lauren, Emily is responsible for leading the brand's strategic marketing initiatives, content creation, and operational efficiency. She collaborates cross-functionally to develop and implement integrated marketing strategies that align with the company's overarching brand vision and business objectives. Under her leadership, the marketing team has achieved significant improvements in campaign performance and customer engagement, contributing to the brand's strong market position.

Career Progression

Prior to her current role, Emily held various marketing and brand management positions at Ralph Lauren, including Brand Marketing Director for the Childrenswear and Home divisions. She has a proven track record of driving innovative marketing solutions, optimizing operational processes, and delivering measurable results. Before joining Ralph Lauren, Emily gained valuable experience in the fashion and media industries, working in roles at Ted Baker, Loeffler Randall, and Tribune Media, among others.

Academic Background

Emily holds a Bachelor of Arts degree in Communications and Media Studies from the University of Pittsburgh, where she graduated with honors.

Areas of Expertise

• Integrated brand marketing strategy

• Content development and campaign execution

• Digital marketing and social media

• Retail marketing and customer engagement

• Operational optimization and process improvement

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Ralph Lauren, Emily has spearheaded several successful marketing initiatives that have contributed to the brand's growth and market leadership. She led the development and launch of the company's first-ever integrated digital marketing campaign for the Childrenswear line, resulting in a 25% increase in online sales and a 15% boost in customer acquisition. Additionally, Emily has implemented streamlined operational processes that have improved marketing team efficiency and productivity by 30%.

Conclusion

With her extensive experience in the fashion and retail industries, Emily Boland is a strategic and results-driven brand marketing professional. In her current role at Ralph Lauren, she continues to drive innovative marketing solutions, optimize operational efficiency, and deliver measurable results that contribute to the company's ongoing success.