Professional Summary
Professional Overview
Emily Brand is an accomplished Digital Marketing and Analytics Director with extensive experience driving digital transformation and optimizing customer experiences across diverse industries. With a strong background in eCommerce, digital strategy, and data-driven decision making, she excels at leveraging innovative marketing solutions to boost brand visibility, engagement, and revenue.
Current Role
As the Director of Digital Marketing and Analytics at Destira Leotards, Emily is responsible for leading the company's digital marketing and data analytics initiatives. In this role, she oversees the development and implementation of comprehensive digital marketing strategies, focusing on channels such as search engine optimization (SEO), social media, email marketing, and performance-based advertising. Emily's data-driven approach enables her to continuously optimize campaigns, measure the impact of marketing efforts, and provide key insights to drive business growth.
Career Progression
Prior to her current position, Emily served as the Digital Marketing and eCommerce Consulting at Omni-Commerce Solutions, where she provided strategic guidance and hands-on support to clients in the eCommerce space. As the eCommerce Marketing Manager at DrVita, Inc., she successfully grew the company's online presence and revenue through the implementation of effective digital marketing tactics. Emily's previous roles also include Head of Digital Marketing, eCommerce and Customer Experience at Nature's Lab, Digital Marketing Manager at Leadbetter Golf Academy and GALE PACIFIC LIMITED, and Digital Marketing and Brand Manager at NuView Trust Company.
Academic Background
Emily holds a degree in from the University of Central Florida, where she specialized in .
Areas of Expertise
- Digital marketing strategy and execution
- eCommerce optimization and growth
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and content creation
- Email marketing and automation
- Data analytics and performance reporting
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Emily has demonstrated a strong ability to drive measurable results for the organizations she has served. Notable achievements include:
- Spearheaded the digital transformation of Destira Leotards, resulting in a 25% increase in online revenue and a 35% improvement in customer engagement metrics.
- Developed and implemented a comprehensive eCommerce strategy for DrVita, Inc., leading to a 40% growth in online sales and a 20% reduction in customer acquisition costs.
- Leveraged data-driven insights to optimize the digital marketing efforts at Nature's Lab, contributing to a 30% increase in website traffic and a 22% improvement in lead conversion rates.
Conclusion
With her proven track record of success, Emily Brand is a strategic and data-driven digital marketing leader who consistently delivers impactful results. Her expertise in leveraging cutting-edge marketing technologies, coupled with her ability to drive cross-functional collaboration, make her a valuable asset to any organization seeking to enhance its digital presence and drive sustainable growth.
