Emily Collins

Professional Overview

Emily Collins is an accomplished marketing leader with a strong focus on driving customer engagement and innovation in the retail industry. As the Director of Customer Marketing Owned Media at Sam's Club, she oversees the development and execution of strategic marketing initiatives that leverage the company's owned media channels to build deeper connections with their members.

Experience Summary

Current Role

In her current role as Director of Customer Marketing Owned Media at Sam's Club, Emily is responsible for developing and implementing innovative marketing strategies that optimize the company's owned media channels, such as email, SMS, and in-app messaging. She leads a team of talented marketing professionals to create personalized, engaging content that drives customer loyalty and increases conversions. Under her leadership, the team has consistently exceeded performance targets and delivered measurable results that have contributed to the company's overall marketing success.

Career Progression

Prior to her current role, Emily held several leadership positions within the Sam's Club marketing team. As the Director of Email Innovation & Operations, she spearheaded the implementation of advanced email personalization and automation capabilities, resulting in a significant increase in email engagement and revenue. Before that, she served as the Associate Director of Email Marketing, where she honed her expertise in developing and executing data-driven email campaigns that aligned with the company's broader marketing objectives.

Earlier in her career, Emily held marketing roles at Lunchbox, Ivie, and Triad, where she gained valuable experience in project management, account management, and campaign execution.

Academic Background

Emily holds a Bachelor's degree in Marketing from the University of Arkansas, where she graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Customer segmentation and personalization

• Email marketing optimization and automation

• Data analytics and performance measurement

• Cross-functional collaboration and team leadership

Professional Impact

Under Emily's leadership, the Customer Marketing Owned Media team at Sam's Club has achieved notable successes, including:

• Driving a 20% year-over-year increase in email open rates through the implementation of advanced personalization and segmentation techniques

• Launching a highly successful SMS marketing program that has generated a 15% uplift in member engagement

• Spearheading the integration of the company's owned media channels to create a seamless, cross-channel customer experience that has resulted in a 12% increase in customer lifetime value

Conclusion

With her extensive experience in the retail marketing industry and a proven track record of driving innovation and delivering measurable results, Emily Collins is a respected leader in the field of customer marketing. She is committed to continuously improving the customer experience and leveraging the power of owned media to create meaningful connections between Sam's Club and its valued members.