Emily Coppock
Vice President, Integrated Marketing at Shiseido Americas Corporation
Professional Overview
Emily Coppock is an accomplished marketing executive with over 15 years of experience leading integrated marketing strategies for renowned global brands. As the Vice President of Integrated Marketing at Shiseido Americas Corporation, she is responsible for developing and executing omni-channel marketing campaigns that drive customer engagement and brand growth.
Experience Summary
Current Role
As the Vice President of Integrated Marketing at Shiseido Americas Corporation, Emily oversees the development and implementation of cohesive marketing initiatives across the company's portfolio of premium beauty brands. In this role, she is responsible for aligning cross-functional teams to deliver integrated campaigns that amplify brand awareness, increase customer acquisition, and enhance customer loyalty. Under her leadership, Shiseido's marketing efforts have consistently achieved double-digit year-over-year growth in key performance metrics.
Career Progression
Prior to her current role, Emily served as the Senior Director of Marketing & Communications at Tory Burch, where she led the development and execution of brand-building campaigns that contributed to the company's rapid expansion and international recognition. Before that, she held the position of Vice President of Marketing at Lacoste, where she spearheaded the brand's digital transformation and introduced innovative marketing strategies that resulted in a significant increase in customer engagement and sales.
Emily's early career experience includes roles as the Director of PR & Marketing and Marketing Manager at Sixty USA, where she honed her skills in integrated marketing, brand management, and strategic communications. She also spent several years as a Senior Consultant at Vivaldi Partners, where she provided strategic advisory services to a diverse portfolio of clients in the fashion, retail, and consumer goods industries.
Academic Background
Emily holds a Bachelor of Arts degree in Marketing and Communications from the University of Southern California, where she graduated cum laude.
Areas of Expertise
- Integrated marketing strategy and execution
- Brand management and positioning
- Digital marketing and e-commerce
- Consumer insights and customer experience optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Emily has demonstrated a proven track record of developing and implementing successful marketing campaigns that drive business growth and enhance brand equity. Her ability to translate data-driven insights into innovative, omni-channel marketing initiatives has earned her recognition as a strategic and influential marketing leader within the beauty and fashion industries.
Conclusion
With her extensive experience, strong leadership skills, and deep understanding of the evolving marketing landscape, Emily Coppock is well-positioned to continue driving Shiseido's marketing efforts and contributing to the company's long-term success in the global beauty market.
