Professional Overview
Emily Craig is an accomplished design executive with over 20 years of experience leading creative teams and delivering innovative fashion collections. As the Vice President of Design at LoveShackFancy, she is responsible for overseeing the brand's entire design process, from conceptualization to final product development. With a keen eye for emerging trends and a deep understanding of consumer preferences, Emily is recognized for her ability to translate creative visions into commercially successful collections.
Experience Summary
Current Role
In her current role as Vice President of Design at LoveShackFancy, Emily is responsible for leading the overall design vision and strategy for the brand. She collaborates closely with cross-functional teams to develop seasonal collections that resonate with the brand's target audience and drive strong commercial performance. Under her leadership, the design team has consistently delivered well-received collections that have contributed to the company's growth and market share.
Career Progression
Prior to joining LoveShackFancy, Emily held various design leadership roles at prominent fashion brands, including Creative Director at Rebecca Taylor and Vice President of Design at the same company. She also gained valuable experience as a Senior Director of Women's Wovens at Michael Kors and as a Design Director and Senior Designer at DKNY (LVMH). Throughout her career, Emily has demonstrated a track record of driving creative and commercial success, consistently delivering innovative designs that align with evolving consumer preferences.
Academic Background
Emily holds a Bachelor of Arts degree in Fashion Design from the Fashion Institute of Technology, where she graduated with distinction.
Areas of Expertise
- Fashion design and product development
- Trend forecasting and consumer insights
- Cross-functional collaboration and team leadership
- Brand strategy and creative direction
- Adaptability and responsiveness to market changes
Professional Impact
During her tenure at Rebecca Taylor, Emily played a pivotal role in revitalizing the brand's design aesthetic, resulting in a significant increase in sales and market share. At DKNY, she spearheaded the development of several successful collections that resonated with the brand's target demographic. Emily's expertise in identifying and interpreting emerging trends has consistently enabled her to deliver collections that capture the imagination of consumers.
Conclusion
With her proven track record of design excellence, strategic vision, and strong leadership skills, Emily Craig is well-positioned to drive continued growth and success at LoveShackFancy. Her passion for the industry, coupled with her ability to translate creative concepts into commercially viable products, make her a valuable asset to the company and a respected design authority in the fashion industry.
