Emily Crandall, Senior Vice President, DMM - Women's Apparel & Specialized Merchandising
Professional Overview
Emily Crandall is a seasoned retail executive with over 15 years of experience in ecommerce, digital merchandising, and multi-channel marketing strategy. As the Senior Vice President of DMM - Women's Apparel & Specialized Merchandising at Nordstrom, she oversees a diverse portfolio of women's apparel and specialized merchandise, driving strategic growth and innovation.
Experience Summary
Current Role
In her current role at Nordstrom, Emily is responsible for leading the women's apparel and specialized merchandising divisions. She oversees a team of merchandising professionals, developing and executing strategies to enhance the customer experience, drive sales, and optimize inventory management. Emily's deep understanding of the retail landscape and her ability to identify emerging trends have been invaluable in shaping Nordstrom's overall merchandising strategy.
Career Progression
Prior to her current position, Emily held several leadership roles at Nordstrom, including Vice President of Digital Merchandising and Director of Multi-Channel Marketing Strategy. She also gained valuable experience at Amazon, where she served as a Senior Manager in the Kindle Business Development and Divisional Merchandising teams. Emily's diverse background and proven track record of success in the retail industry have positioned her as a respected leader in the field.
Academic Background
Emily holds a Bachelor's degree in Business Administration from the University of Washington, where she graduated with honors.
Areas of Expertise
- Retail merchandising and inventory management
- Ecommerce and digital marketing strategy
- Multi-channel customer experience optimization
- Data-driven decision making and analytics
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Emily has demonstrated a keen ability to drive business growth and innovation. At Nordstrom, she has spearheaded initiatives to enhance the company's online presence, improve product assortment, and streamline operational efficiency. Her expertise in leveraging data-driven insights has enabled her to make informed decisions that have contributed to Nordstrom's success in the highly competitive retail landscape.
Conclusion
Emily Crandall's extensive experience, strategic vision, and collaborative leadership style have positioned her as a valuable asset to Nordstrom. As the Senior Vice President of DMM - Women's Apparel & Specialized Merchandising, she continues to drive the company's growth and solidify its position as a leader in the retail industry.
