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Emily Dean

Emily Dean


Location: New York, NY

Professional Overview


Emily Dean is a versatile marketing professional with over 8 years of experience driving impactful digital strategies for leading consumer brands. As the Digital Marketing Manager at XYZ Corporation, she oversees the development and execution of high-performing omnichannel campaigns that have consistently increased online engagement and sales. With a strong background in social media, content creation, and data analytics, Emily leverages her cross-functional expertise to deliver measurable results and elevate brand visibility in a competitive industry.

Experience Summary



Current Role


Digital Marketing Manager, XYZ Corporation (2019 - Present)
  • Manage the development and implementation of digital marketing campaigns across social media, email, and web channels

  • Collaborate with cross-functional teams to create compelling content that resonates with target audiences and drives conversions

  • Analyze campaign performance data to identify optimization opportunities and recommend strategic improvements

  • Oversee the company's social media presence, including content planning, community engagement, and audience growth

  • Contribute to the development of the annual digital marketing strategy and budget allocation


Career Progression


Social Media Coordinator, ABC Retail (2016 - 2019)
  • Managed the company's social media channels, including content creation, scheduling, and community engagement

  • Developed and executed social media campaigns that increased brand awareness and drove website traffic

  • Utilized data analytics to measure campaign performance and provide insights to inform future strategies


Marketing Intern, DEF Advertising Agency (2015 - 2016)
  • Assisted in the development and execution of integrated marketing campaigns for a diverse portfolio of clients

  • Conducted market research and competitor analysis to inform campaign planning and content creation

  • Gained experience in various digital marketing disciplines, including SEO, PPC, and email marketing


Academic Background


Emily holds a Bachelor of Science degree in Marketing from State University, where she graduated cum laude. During her studies, she was an active member of the university's marketing club and participated in several case competitions, honing her problem-solving and teamwork skills.

Areas of Expertise


  • Digital marketing strategy and campaign management

  • Social media marketing and community engagement

  • Content creation and optimization

  • Data analytics and performance reporting

  • Cross-functional collaboration and project management


Professional Impact


  • Developed and executed an integrated digital marketing campaign that resulted in a 25% increase in website traffic and a 15% boost in online sales for a major retail client

  • Grew the company's Instagram following by 45% in the first year through the implementation of a content strategy focused on user-generated content and influencer partnerships

  • Spearheaded the migration to a new CRM platform, streamlining lead management and improving marketing automation capabilities, leading to a 20% increase in email campaign conversion rates


Conclusion


With her demonstrated track record of driving impactful digital strategies and her passion for leveraging data-driven insights to achieve business objectives, Emily is poised to continue making significant contributions to the marketing industry. She is committed to staying at the forefront of emerging trends and technologies to deliver innovative solutions that elevate brand awareness and drive sustainable growth.