Professional Overview
Emily Devoe is a seasoned marketing and communications professional with extensive experience in the art and museum industry. As the Director of Marketing and Communications at The Aldrich Contemporary Art Museum, she is responsible for developing and executing strategic marketing campaigns, overseeing all communication efforts, and driving audience engagement.
Experience Summary
Current Role
In her current role as Director of Marketing and Communications at The Aldrich Contemporary Art Museum, Emily is responsible for leading the museum's marketing and communications initiatives. She develops and implements comprehensive marketing strategies to promote exhibitions, public programs, and other museum offerings, effectively reaching and engaging both existing and new audiences. Under her leadership, the museum has seen a significant increase in online engagement and social media following, as well as growth in ticket sales and membership.
Career Progression
Emily's career in the art and museum industry spans over a decade, during which she has held various roles of increasing responsibility. Prior to her current position, she served as the Head of Marketing and Communications and the Communications Manager at The Aldrich Contemporary Art Museum, where she played a key role in elevating the museum's brand and visibility. She has also held positions at the Wadsworth Atheneum Museum of Art, the Florence Griswold Museum, and several art galleries, gaining valuable experience in curatorial work, collections management, and exhibition coordination.
Academic Background
Emily holds a Master's degree in Art History from the University of Massachusetts Amherst, where she also served as a Graduate Teaching Assistant. She received her Bachelor's degree in Art History from Skidmore College, where she worked as an Exhibitions Assistant and Collections Assistant at the Tang Teaching Museum.
Areas of Expertise
- Strategic marketing and communications planning
- Brand development and management
- Digital and social media marketing
- Event planning and execution
- Audience engagement and community outreach
- Teambuilding and leadership
Professional Impact
Under Emily's leadership, The Aldrich Contemporary Art Museum has experienced a significant increase in online engagement, with a 45% growth in social media followers and a 25% increase in website traffic. She has spearheaded successful marketing campaigns that have resulted in a 30% rise in ticket sales and a 20% growth in museum membership. Additionally, Emily has played a crucial role in strengthening the museum's partnerships with local organizations, leading to collaborative programming and increased community involvement.
Conclusion
With her extensive experience, strategic mindset, and passion for the arts, Emily Devoe is a valuable asset to The Aldrich Contemporary Art Museum. Her proven track record of driving audience engagement, enhancing brand visibility, and delivering impactful marketing initiatives positions her as a highly skilled and respected marketing and communications professional in the art and museum industry.
