Emily Frey

Senior Merchant
New York, New York, United States

Professional Overview

Emily Frey is an accomplished Senior Merchant with over 8 years of experience in the retail industry. She is known for her strategic thinking, data-driven decision making, and a keen eye for emerging trends. Frey's expertise spans all aspects of the merchandising lifecycle, from product development and sourcing to pricing and inventory optimization.

Experience Summary

Current Role

Senior Merchant, J.Crew (2023-04-01 to Present)

• Responsible for leading the merchandising strategy and execution for key product categories, driving revenue growth and profitability

• Collaborate closely with design, sourcing, and planning teams to develop and implement seasonal assortments that resonate with the target customer

• Analyze sales data, market trends, and consumer insights to identify opportunities and make informed, data-driven decisions

• Oversee the development and implementation of pricing and promotional strategies to optimize margins and inventory turnover

Career Progression

Merchant, J.Crew (2020-03-01 to 2023-04-01)

• Played a key role in revitalizing the brand's merchandising strategy, resulting in a 12% increase in year-over-year sales

• Spearheaded the development of a successful capsule collection that generated $3.2 million in revenue and a 25% gross margin

Associate Merchant, J.Crew (2018-04-01 to 2020-03-01)

• Contributed to the development and execution of seasonal merchandising plans, ensuring alignment with brand positioning and customer preferences

• Collaborated with cross-functional teams to optimize inventory levels, leading to a 7% reduction in markdowns

Assistant Merchant, J.Crew (2016-11-01 to 2018-04-01)

• Supported the Merchant team in all aspects of the merchandising process, including product research, assortment planning, and inventory management

Merchandise Assistant, J.Crew (2015-02-01 to 2016-11-01)

• Assisted with the maintenance and organization of product information, ensuring accurate data for decision-making

Education

Bachelor of Arts, Marketing
Fordham University, New York, NY

Areas of Expertise

• Merchandise planning and allocation

• Assortment optimization and category management

• Product development and sourcing

• Pricing and promotional strategy

• Inventory management and supply chain optimization

• Data analysis and insights-driven decision making

Professional Impact

• Recognized as a thought leader in the retail industry, contributing to industry publications and speaking at conferences

• Spearheaded the implementation of a new inventory management system, resulting in a 15% reduction in overstocks and a 12% increase in inventory turnover

• Developed and launched a successful influencer marketing campaign that generated a 20% increase in brand awareness and a 15% lift in e-commerce sales

Conclusion

Emily Frey is a seasoned retail professional with a proven track record of driving business results through strategic merchandising and data-driven decision making. Her deep understanding of consumer trends, coupled with her strong cross-functional collaboration skills, make her a valuable asset to any organization looking to enhance its competitive position in the market.