Emily Grill

Global Director Digital Marketing & Strategy, Athena Cosmetics | RevitaLash
Redondo Beach, California, United States

Professional Overview

Emily Grill is an accomplished global marketing and strategy leader with a proven track record of driving digital transformation and delivering measurable business impact. As the Global Director of Digital Marketing & Strategy at Athena Cosmetics | RevitaLash, she is responsible for shaping the company's digital marketing and e-commerce strategy, optimizing customer experiences, and leveraging data-driven insights to enhance brand growth and profitability.

Experience Summary

Current Role

In her current role at Athena Cosmetics | RevitaLash, Emily is spearheading the development and implementation of the company's global digital marketing strategy. She oversees the execution of integrated multichannel campaigns, website optimization, content marketing, and the strategic deployment of data-driven initiatives to drive customer acquisition, engagement, and loyalty. Under her leadership, the company has experienced significant growth in its online presence and e-commerce revenue.

Career Progression

Prior to her current role, Emily held various leadership positions in the digital marketing and strategy consulting domains. As the Director of Strategy & Insights at Merkle, she provided strategic guidance and analytical expertise to help clients navigate the evolving digital landscape and optimize their marketing efforts. During her tenure at Target, she served as the Senior Program Manager for Loyalty and Email, where she spearheaded the development and implementation of innovative customer retention and loyalty initiatives.

Academic Background

Emily holds a Bachelor of Arts degree in Business Administration from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• E-commerce optimization and growth

• Customer experience design and personalization

• Data-driven decision making and performance analytics

• Cross-functional team leadership and collaboration

• Strategic consulting and client management

Professional Impact

Throughout her career, Emily has demonstrated a remarkable ability to drive measurable business impact through her strategic leadership and innovative approach to digital marketing. Notable achievements include:

• Delivering a 25% year-over-year increase in e-commerce revenue for Athena Cosmetics | RevitaLash through the implementation of a data-driven digital marketing strategy

• Spearheading the development and launch of a customer loyalty program for Target, resulting in a 15% improvement in customer retention and a 12% increase in average order value

• Providing strategic consulting and analytical support to Merkle's clients, leading to significant improvements in their digital marketing performance and return on investment

Conclusion

With her exceptional blend of digital marketing expertise, strategic thinking, and cross-functional leadership skills, Emily Grill is poised to continue driving transformative change and delivering exceptional results for Athena Cosmetics | RevitaLash. Her passion for leveraging data and technology to enhance customer experiences and drive business growth makes her a valuable asset in the rapidly evolving digital landscape.