Emily Gustafson
Senior Manager, Paid Media
Professional Overview
Emily Gustafson is a seasoned digital marketing professional with over a decade of experience driving strategic paid media initiatives. As the Senior Manager of Paid Media at Brooks Running, she oversees the optimization and performance of the company's comprehensive paid advertising campaigns across search, social, and display platforms. Leveraging her deep expertise in data-driven marketing, Emily develops and implements innovative strategies to deliver measurable results and maximize return on investment for her clients.
Experience Summary
Current Role
As the Senior Manager of Paid Media at Brooks Running, Emily is responsible for managing the brand's paid media strategy and campaigns. She leads a team of digital marketing specialists in executing highly targeted, cross-channel paid media initiatives that drive brand awareness, customer acquisition, and revenue growth. Under her guidance, the paid media team has achieved consistent year-over-year increases in campaign performance, including a 25% improvement in return on ad spend and a 35% growth in new customer acquisition.
Career Progression
Prior to joining Brooks Running, Emily held various digital marketing roles, including eCommerce Marketing Manager at L'Oréal, Senior Digital Marketing Specialist at The Seattle Times, and Senior Manager of Digital Marketing at Gratafy. In these positions, she honed her expertise in developing and implementing successful paid media strategies, optimizing digital campaigns, and leveraging data-driven insights to drive business outcomes. Emily's diverse background across different industries has given her a unique perspective and the ability to adapt her approach to the specific needs of each client or organization.
Academic Background
Emily holds a Bachelor of Arts degree from the University of Washington, where she majored in Communications with a focus on Marketing and Advertising.
Areas of Expertise
- Paid media strategy and optimization
- Cross-channel campaign management (search, social, display)
- Audience targeting and segmentation
- Performance analysis and reporting
- Team leadership and collaboration
- Programmatic advertising and media buying
- Data-driven decision making
Professional Impact
Throughout her career, Emily has demonstrated a consistent track record of driving measurable results for her clients. At Brooks Running, she has been instrumental in developing and executing the brand's comprehensive paid media strategy, which has contributed to significant growth in online sales and customer acquisition. Emily's ability to leverage data and insights to continuously optimize campaign performance has earned her a reputation as a strategic and results-oriented digital marketing leader within the industry.
Conclusion
With a strong blend of technical expertise, strategic thinking, and creative problem-solving, Emily Gustafson is poised to continue making a significant impact in the world of paid media and digital marketing. Her commitment to delivering exceptional results and driving innovation makes her a valuable asset to any organization seeking to maximize the effectiveness of their paid advertising initiatives.
