Emily Henao
VP, Digital Experience | Grand Rapids, Michigan, United States
Professional Overview
Emily Henao is an accomplished digital experience and marketing executive with over 15 years of experience driving innovation and customer engagement across the retail and agency sectors. As the VP of Digital Experience at Meijer, she oversees the strategic development and implementation of the company's omnichannel digital strategy, ensuring a seamless and personalized customer journey. With her expertise in data-driven marketing, customer loyalty, and digital transformation, Emily is a key contributor to Meijer's industry-leading digital initiatives.
Experience Summary
Current Role
As the VP of Digital Experience at Meijer, Emily is responsible for leading the company's digital transformation efforts, including the development and optimization of the e-commerce platform, mobile app, and other digital touchpoints. She collaborates closely with cross-functional teams to enhance the customer experience, increase customer loyalty, and drive digital revenue growth. Under her leadership, Meijer has seen a 25% increase in online sales and a 15% improvement in customer satisfaction scores.
Emily also serves as an Ambassador at Broadway Grand Rapids, where she leverages her marketing and community engagement expertise to promote the arts and cultural events in the region. Additionally, she is an active member of the Women in Retail Leadership Circle and a Regional Advisor for NextUp Michigan, contributing her industry insights and mentoring emerging leaders.
Career Progression
Prior to her current role, Emily held several senior positions in the marketing and advertising industry. As the Director of Customer Loyalty at Meijer, she developed and implemented a highly successful customer rewards program, driving a 20% increase in repeat business. She also served as the Director of Media and Customer Engagement, where she led the integration of digital and traditional marketing strategies, resulting in a 30% increase in campaign effectiveness.
Earlier in her career, Emily held leadership roles at renowned advertising agencies, including VP of Marketing Director at Arnold Worldwide and VP of Management Supervisor at Saatchi & Saatchi. In these roles, she managed high-profile client accounts, spearheaded award-winning campaigns, and demonstrated her ability to translate business objectives into impactful marketing strategies.
Academic Background
Emily holds a Bachelor of Arts degree in Marketing from the University of Michigan, where she graduated with Honors. Her academic achievements and industry-relevant coursework have laid a strong foundation for her successful career in the digital and marketing domains.
Areas of Expertise
- Digital transformation and e-commerce strategy
- Customer experience and loyalty optimization
- Data-driven marketing and campaign management
- Cross-functional team leadership and collaboration
- Strategic planning and execution
- Integrated marketing communications
Professional Impact
Under Emily's leadership, Meijer has consistently been recognized for its innovative digital initiatives, receiving several industry awards, including the Digital Retail Innovation Award and the Customer Experience Excellence Award. Emily's contributions have been pivotal in positioning Meijer as a trailblazer in the retail industry, with a focus on delivering exceptional customer experiences through digital platforms.
Conclusion
Emily Henao is a dynamic and results-oriented digital experience and marketing executive with a proven track record of driving transformative change and delivering measurable business impact. Her extensive experience, industry expertise, and collaborative leadership style make her a valuable asset to Meijer and the broader retail community. As she continues to shape the future of digital customer experiences, Emily is poised to make a lasting impact on the industry.
