Emily Kerson
Co-Founder and Chief Marketing Officer
Professional Overview
Emily Kerson is an experienced co-founder and marketing executive with a strong track record in the ecommerce and outdoor gear industries. As the Co-Founder and Chief Marketing Officer of PNW Components, she oversees all marketing and brand strategy for the rapidly growing outdoor equipment manufacturer. With expertise spanning ecommerce optimization, Amazon consulting, and comprehensive marketing campaign management, Emily is a versatile leader driving innovative solutions to elevate her company's position in a competitive marketplace.
Experience Summary
Current Role
As Co-Founder and CMO of PNW Components since 2015, Emily is responsible for developing and executing the company's comprehensive marketing strategy. She leads a team of marketing professionals in crafting brand messaging, managing social media channels, optimizing the ecommerce platform, and driving high-impact campaigns to boost online sales and build customer loyalty. Under her leadership, PNW Components has established a strong digital presence and reputation as a premier provider of premium outdoor gear.
Career Progression
Prior to co-founding PNW Components, Emily was the Co-Founder of Dialed Distribution, an ecommerce consultancy specializing in Amazon marketplace optimization. From 2013 to 2018, she also founded and operated The PNW Lab, an agency providing ecommerce and Amazon consulting services to outdoor brands. Earlier in her career, Emily gained valuable industry experience as a Marketing Specialist at Marin Bikes and a Sales Associate at Mike's Bikes.
Academic Background
Emily holds a Bachelor of Arts degree in History and English Literature from Washington State University, where she developed strong research, analytical, and communication skills that she now applies to her marketing leadership roles.
Areas of Expertise
- Ecommerce optimization and performance marketing
- Amazon marketplace strategy and channel management
- Comprehensive brand development and messaging
- Digital marketing campaign planning and execution
- Cross-functional team leadership and collaboration
Professional Impact
Under Emily's strategic guidance, PNW Components has achieved impressive year-over-year growth, with online sales increasing by over 60% in the past two years. She has spearheaded the development of the company's engaging social media presence, driving a 45% increase in follower count and significantly enhanced customer engagement. Emily's innovative marketing initiatives have earned PNW Components recognition as an industry leader, solidifying its position as a trusted provider of premium outdoor equipment.
Conclusion
With her diverse experience, proven leadership abilities, and deep understanding of the ecommerce and outdoor gear industries, Emily Kerson is poised to continue driving the success of PNW Components. Her strategic vision and execution excellence make her a valuable asset in elevating brands and delivering exceptional results.
