Emily Ketchen

Chief Marketing Officer & VP, Intelligent Devices Group (IDG) and International Markets (ISO) at Lenovo

Professional Overview
Emily Ketchen is a seasoned marketing executive with over 30 years of experience driving innovation and growth for global technology companies. As the Chief Marketing Officer and Vice President of Lenovo's Intelligent Devices Group (IDG) and International Markets (ISO), she leads the company's strategic marketing initiatives, harnessing the power of data-driven insights to deliver exceptional customer experiences and propel Lenovo's market leadership.

Experience Summary

Current Role
In her current role at Lenovo, Emily is responsible for developing and executing the company's integrated marketing strategy across its Intelligent Devices Group and International Markets. She oversees a team of marketing professionals who are driving brand awareness, product positioning, and customer engagement initiatives to support Lenovo's growth in key markets worldwide. Under her leadership, Lenovo has consistently outperformed industry benchmarks, with the company's market share and customer satisfaction scores reaching new highs.

Career Progression
Prior to joining Lenovo, Emily held various senior marketing roles at HP, where she spearheaded the company's global omnichannel strategy, led the marketing efforts in the Americas region, and managed marketing operations in the Asia Pacific and Japan markets. She has also held leadership positions at LinkedIn, McCann Erickson, Publicis Groupe, and Grey Group, where she demonstrated her ability to drive brand transformation, integrate marketing campaigns, and deliver measurable business results.

Academic Background
Emily holds a Bachelor of Arts degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• Omnichannel customer experience optimization

• Data-driven marketing and campaign analytics

• Global marketing operations and team leadership

• Digital transformation and technology integration

• Stakeholder engagement and C-suite collaboration

Professional Impact
During her tenure at Lenovo, Emily has spearheaded several high-impact initiatives, including the successful launch of the company's flagship Yoga and ThinkPad product lines in new international markets, the implementation of a comprehensive customer journey mapping program, and the development of a cross-functional marketing COE to drive greater efficiency and innovation. Her work has been recognized by industry peers, and she currently serves on the boards of the Association of National Advertisers and Outward Bound California.

Conclusion
Emily Ketchen is a respected marketing leader with a proven track record of driving growth and innovation in the technology industry. With her deep expertise in data-driven marketing, global operations, and customer-centric strategies, she is well-positioned to continue Lenovo's trajectory as a market leader and trusted partner for businesses and consumers worldwide.