Emily Kidwell
Director, Retail Ecommerce | Oakland, California, United States
Professional Overview
Emily Kidwell is a seasoned ecommerce and retail leader with a proven track record of driving growth and digital transformation. As the Director of Retail Ecommerce at Ariat International, she leverages her expertise in omnichannel strategy, data-driven decision making, and innovative customer experiences to propel the company's online sales and brand presence.
Experience Summary
Current Role
As the Director of Retail Ecommerce at Ariat International, Emily is responsible for overseeing the company's entire ecommerce operations, including website management, digital marketing, customer experience, and cross-channel integration. Under her leadership, the company's online sales have increased by 28% year-over-year, and the ecommerce platform has been recognized for its seamless user experience and industry-leading customer satisfaction scores.
Career Progression
Prior to joining Ariat, Emily held various ecommerce and digital roles at leading retail brands, including Nordstrom and Macy's. At Nordstrom, she served as the Senior Ecommerce Manager, where she led the successful implementation of a new mobile-first website and launched innovative omnichannel initiatives that resulted in a 15% increase in online conversion rates. At Macy's, she was instrumental in developing the company's first integrated digital marketing strategy, driving a 22% uplift in online revenue during her tenure.
Academic Background
Emily holds a Bachelor's degree in Marketing from the University of California, Berkeley, where she graduated with Honors. She also completed a digital marketing certification program at the Wharton School of the University of Pennsylvania, further enhancing her expertise in the field of ecommerce and digital strategy.
Areas of Expertise
- Omnichannel retail strategy and execution
- Ecommerce platform management and optimization
- Data-driven decision making and performance analytics
- Digital marketing and customer experience optimization
- Cross-functional collaboration and team leadership
Professional Impact
Under Emily's leadership, Ariat's ecommerce platform has become a critical driver of the company's overall business growth. She has spearheaded the implementation of cutting-edge technologies, such as personalized product recommendations and augmented reality try-on features, which have significantly improved customer engagement and conversion rates. Additionally, Emily has been a vocal advocate for sustainable and ethical practices in the retail industry, leading initiatives that have reduced the company's environmental footprint and enhanced its brand reputation.
Conclusion
With her extensive experience, strategic vision, and innovative mindset, Emily Kidwell is poised to continue transforming Ariat's ecommerce presence and driving the company's overall digital transformation. Her ability to blend data-driven insights with customer-centric design has made her a valuable asset to the organization, and she is well-positioned to guide Ariat's continued success in the evolving retail landscape.
