Emily King
Director of Marketing
Professional Overview
Emily King is an accomplished marketing executive with over 8 years of experience driving successful campaigns and brand transformations in the fashion and retail industries. As the Director of Marketing at Lela Rose, she leverages her expertise in omnichannel strategy, digital marketing, and consumer insights to elevate the brand's visibility and engagement with its target audience.
Experience Summary
Current Role
As the Director of Marketing at Lela Rose, Emily is responsible for developing and executing the company's integrated marketing initiatives. She collaborates closely with cross-functional teams to create compelling content, optimize digital channels, and implement data-driven strategies that drive brand awareness, customer acquisition, and loyalty. Under her leadership, Lela Rose has seen a 25% increase in website traffic and a 20% uplift in online sales.
Career Progression
Prior to her current role, Emily served as the Senior Director of Marketing at The Bar, where she spearheaded a successful brand refresh that resulted in a 15% increase in market share. She also held marketing leadership positions at TANYA TAYLOR, where she designed and implemented innovative marketing campaigns that contributed to the brand's rapid growth and expansion into new markets.
Early in her career, Emily gained valuable experience as a Marketing Coordinator at Calvin Klein and Ted Baker, where she honed her skills in retail marketing, event planning, and social media management.
Academic Background
Emily holds a Bachelor of Arts degree in Marketing and Communications from the University of Delaware, where she graduated with honors.
Areas of Expertise
- Omnichannel marketing strategy
- Digital marketing and social media
- Brand building and positioning
- Consumer insights and data analysis
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Lela Rose, Emily has been instrumental in driving the brand's digital transformation, leading the development of a new ecommerce platform and spearheading the implementation of personalized email and social media campaigns. These initiatives have resulted in a 30% increase in online revenue and a 50% improvement in customer engagement metrics.
Conclusion
With a proven track record of success in the fashion and retail industries, Emily King is a strategic and innovative marketing leader. Her ability to leverage data-driven insights, foster cross-functional collaboration, and deliver measurable results positions her as a valuable asset to Lela Rose and a respected figure in the marketing community.
