Emily Lewis
Vice President Marketing, Los Angeles, CA
Professional Overview
Emily Lewis is a seasoned marketing executive with over a decade of experience driving growth and brand awareness for leading technology companies. As the Vice President of Marketing at Decodable, she is responsible for developing and executing integrated marketing strategies that support the company's ambitious business objectives.
Experience Summary
Current Role
As the Vice President of Marketing at Decodable, Emily is a key member of the leadership team, overseeing all aspects of the company's marketing function. In this role, she is focused on elevating Decodable's brand positioning, generating high-quality leads, and fostering strong customer relationships. Under her guidance, the marketing team has achieved significant milestones, including a 30% increase in qualified pipeline and a 25% improvement in marketing-qualified-to-sales-qualified lead conversion rates.
Career Progression
Prior to joining Decodable, Emily held several senior marketing leadership positions at prominent technology companies. As the VP of Marketing at Incorta, she led the company's global marketing initiatives, driving a 50% year-over-year increase in revenue. She also served as the VP of Marketing at Prophecy, where she was instrumental in developing the company's go-to-market strategy and positioning, resulting in a successful acquisition.
Earlier in her career, Emily held roles in demand generation, growth marketing, and account management at companies like Dremio, Incorta, Dataguise, and Altiscale. Throughout her career, she has demonstrated a proven track record of driving measurable results and contributing to the overall success of the organizations she has worked with.
Academic Background
Emily holds a Bachelor's degree in Marketing from Brigham Young University, where she graduated with distinction.
Areas of Expertise
- Integrated marketing strategy development and execution
- Demand generation and lead nurturing
- Brand positioning and awareness
- Digital marketing and content creation
- Marketing technology implementation and optimization
- Cross-functional collaboration and team leadership
Professional Impact
Emily's achievements include leading the implementation of a new marketing automation platform that resulted in a 40% increase in email campaign efficiency and a 35% improvement in lead scoring accuracy. She has also been recognized for her contributions to the technology community, serving as a guest speaker at several industry events and conferences.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Emily is poised to continue making a significant impact as the Vice President of Marketing at Decodable. Her ability to align marketing initiatives with broader business objectives, coupled with her strong leadership skills, make her a valuable asset to the organization.
