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Emily Lonetto

Emily Lonetto


Sr. Director of Marketing, Community & Agencies



Professional Overview
Emily Lonetto is an experienced marketing and growth leader with a strong track record of driving impactful initiatives across diverse technology organizations. As the Sr. Director of Marketing, Community & Agencies at Webflow, she is responsible for overseeing the company's marketing strategy, fostering its vibrant user community, and managing partnerships with leading digital agencies. With her deep expertise in growth marketing, community building, and strategic advising, Emily has consistently delivered measurable results and helped her employers achieve their ambitious business goals.

Experience Summary

Current Role
In her current role as Sr. Director of Marketing, Community & Agencies at Webflow, Emily is responsible for leading the company's marketing efforts, strengthening its growing community of users, and managing partnerships with top-tier digital agencies. She oversees a high-performing team of marketing professionals and collaborates closely with cross-functional stakeholders to develop and execute integrated campaigns that drive user acquisition, engagement, and retention. Under her leadership, Webflow has experienced significant expansion of its community, a marked increase in agency partnerships, and continued growth in its customer base.

Career Progression
Prior to her current role, Emily served as the Director of Marketing, Community & Agencies at Webflow, where she played a pivotal role in scaling the company's marketing and community initiatives. She has also held growth-focused positions at various technology startups, including Voiceflow, PartnerStack, and Tilt (acquired by Airbnb). In these roles, Emily demonstrated her expertise in growth strategy, content marketing, and community building, consistently delivering impactful results that contributed to the organizations' overall success.

Academic Background
Emily holds a Bachelor of Science degree in Environmental Science from the University of Toronto, where she graduated with distinction. Her academic background provided her with a strong foundation in strategic thinking and problem-solving, which she has successfully applied in her professional endeavors.

Areas of Expertise
  • Growth marketing and user acquisition

  • Community building and engagement

  • Strategic partnerships and agency management

  • Content creation and digital marketing

  • Data-driven decision-making and performance optimization


Professional Impact
Throughout her career, Emily has made significant contributions to the growth and development of the organizations she has worked with. At Webflow, she has played a crucial role in expanding the company's user community, fostering deeper connections with its agency partners, and driving impactful marketing campaigns that have contributed to the brand's continued success. Additionally, as a Venture Partner at Ripple Ventures and an Instructor at growclass, Emily leverages her expertise to advise and support early-stage startups in their growth journeys.

Conclusion
With her comprehensive experience in marketing, community management, and strategic advising, Emily Lonetto is a highly valued leader in the technology industry. Her ability to devise and execute growth-oriented initiatives, build strong partnerships, and foster vibrant communities has consistently made her a driving force behind the success of the organizations she has been a part of. As she continues to excel in her current role at Webflow and her various advisory positions, Emily is poised to make an even greater impact on the businesses and communities she serves.