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Emily Lonetto

Emily Lonetto


Senior Director of Marketing, Community & Agencies



Professional Overview


Emily Lonetto is a seasoned marketing executive with extensive experience in driving growth, building vibrant communities, and managing successful agency partnerships. As the Senior Director of Marketing, Community & Agencies at Webflow, she oversees the company's marketing initiatives, fosters a thriving user community, and manages strategic collaborations with external agencies.

Experience Summary



Current Role


As the Senior Director of Marketing, Community & Agencies at Webflow, Emily is responsible for leading the company's marketing strategy, cultivating a strong user community, and managing a team of marketing professionals. She works closely with the executive leadership to align marketing initiatives with the company's overall business objectives, driving brand awareness, customer acquisition, and revenue growth. Emily's expertise in community building has enabled Webflow to foster a highly engaged user base, fostering a sense of belonging and advocacy among its customers.

Career Progression


Prior to her current role, Emily served as the Director of Marketing, Community & Agencies and the Director of Community at Webflow, where she played a pivotal role in expanding the company's marketing capabilities and strengthening its community engagement. She has also held growth-focused positions at Voiceflow, PartnerStack, and Tilt (acquired by Airbnb), demonstrating her ability to drive business success through innovative marketing strategies and data-driven decision-making.

Emily's diverse background includes experience as a Venture Partner at Ripple Ventures, where she provides strategic guidance to portfolio companies, and as an Instructor at growclass, where she shares her expertise in community building and growth marketing with aspiring professionals.

Academic Background


Emily holds a Bachelor's degree in Environmental Science from the University of Waterloo, where she honed her analytical and problem-solving skills while developing a strong foundation in sustainability and environmental stewardship.

Areas of Expertise


  • Marketing strategy and execution

  • Community building and engagement

  • Agency partnership management

  • Growth marketing and customer acquisition

  • Data-driven decision-making

  • Entrepreneurial mindset and venture investing


Professional Impact


Throughout her career, Emily has made significant contributions to the success of the companies she has worked with. She has spearheaded successful marketing campaigns that have driven brand awareness, customer acquisition, and revenue growth. Her expertise in community building has enabled her to create vibrant user communities that foster loyalty, advocacy, and product feedback. Additionally, Emily's experience in agency management has allowed her to forge strategic partnerships that have expanded the reach and capabilities of the organizations she has served.

Conclusion


Emily Lonetto is a versatile marketing leader with a proven track record of driving growth, fostering thriving communities, and managing successful agency partnerships. Her deep expertise, entrepreneurial mindset, and commitment to data-driven decision-making make her a valuable asset to Webflow and the wider technology ecosystem.